Machine Application Specialist

Machine Application Specialist 2

Department: Machine Division (MAC)

Employment Type: Full Time

Location: Irving

The Machine Application Specialist 2 provides effective demonstration, safety, operation, maintenance, and application training to customers, internal personnel, and varied audiences that support and promote the sale of HOLT products and services focused on the construction industry based primarily on Caterpillar’s construction product line. The product demonstrator/instructor is a key person in delivering an outstanding experience for all equipment-related programs at HOLT locations and customer job sites.

The incumbent in this position is expected to model the following practices on a daily basis:
1) Demonstrate alignment with the company's mission and core business values;
2) Collaborate with key internal/external resources;
3) Participate in ongoing self-development.

• Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission.
• Completes and processes all CAT required post-delivery documentation
• Partners with the sales team on customer machine demonstrations to provide technical expertise for application and operation
• Works with individual Sales Representatives to customize customer experience and drive increased market share
• Assures service installed attachments are installed correctly and working as designed prior to machine being shipped to customer
• Checks the condition, appearance, and performance of the equipment prior to delivery to the customer.
• Travels to customer locations to demonstrate the full functions of the equipment.
• Works with various levels of the sales department to coordinate scheduling of demonstrations.
• Provides Product and Application training
• Operates equipment to demonstrate features and capabilities, communicating operating techniques, displaying effective application & safety practices, and demonstrate the various technologies available on our products.
• Conducts product training including important aspects involving safety, operation, and correct application.
• Product and Job Site Evaluation/Recommendations:
  • Evaluates customer jobs to help maximize job site efficiency, machine application and operation, machine selection and configuration, safety of operations, etc. Understanding of customer eco system from a technology, efficiency and Cost per ton/hour application.
  • Recommends modifications and improvements, which result in superior product performance, producing greater return to the customer and resulting in machine sales.
  • Assist in Caterpillar Jobsite solutions and jobsite studies.
• Sales Support:
  • Provides Subject Matter Expertise (SME) to dealer sales force and Customers at HOLT, Caterpillar, and Customer locations. Provides support to potential customer purchases, both on and off site, with machine viewing and operation sessions.
• Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards.
• Performs other duties as assigned.

• Superior heavy equipment operating skills.
• Proficient operational skills, application expertise, and employs a wide range of demonstration, evaluation, analytical and communication techniques, and tools.
• Ability to develop required skills on the majority of Caterpillar product families as determined by Caterpillar’s Equipment Training Solutions standards.
• Ability to win over potentially hostile audiences.
• Strong human relation and communication skills, both written and verbal in order to diffuse high pressure and potentially hostile situations when instructing customers.
• Ability to listen to and understand information and ideas presented through spoken words and sentences.
• Effective influencing skills, which include teaching, motivating, and developing customers’ technical knowledge of heavy equipment operation.
• Excellent written and oral communication skills.
• Must be self-motivated, detail oriented with good analytical skills.
• Excellent customer service skills.

• Min…