Sr. MarTech Developer; CDP​/AEP​/Tealium

Sr. Mar Tech Developer (CDP / AEP / Tealium)

Location:

Irving, TX (On Site). Duration: 12+ Months.

Note:

We are looking for a Senior Developer (Not Architect). Need strong TEALIUM Audience Stream experience. Must have.

Job Title: Sr. Mar Tech Developer (CDP / AEP / Tealium)

Summary

We are seeking a highly skilled and experienced Mar Tech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable Mar Tech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations.

Responsibilities

• Digital Marketing & Targeting Architecture
  :
• • Design and implement a robust media marketing architecture for new and existing customers, encompassing
  • • Targeting & Retargeting:
      Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
    • Lead Media Activation integration to enable digital marketing through social media and advertising platforms
• Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
• Design and Integrate rules-based and machine learning-based personalization models
  .
• Customer Data Platform (CDP) Development
  :
• • Design and implement a CDP strategy, including:
  • • Data Ingestion & Orchestration:
      Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
    • Customer Segmentation & Profiling:
      Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
    • Data Activation:
      Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.
• Prospect Data Store & Management
  :
• • Design and implement a robust prospect data store, including:
  • • Data acquisition and enrichment strategies.
    • Data quality and hygiene processes.
    • Data privacy and compliance considerations.
• Cross-functional Collaboration
  :
• • Design and implement a scalable and robust Mar Tech Solution with the Enterprise Architecture team
  • Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
  • Facilitate communication and knowledge sharing across all stakeholders.
• Deep understanding of Mar Tech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
• Need Strong TEALIUM Audience Stream experience. Must have
  • Strong understanding of data integration, data warehousing, and data pipelines.
  • Proficiency in SQL and No
    
    SQL databases.
  • Experience with cloud computing platforms (GCP).

Qualifications

Education
:

• Bachelor's degree in Computer Science, Engineering, or a related field.
• Experience:
  
  10+ years of experience in Mar Tech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
• Technical
  
  Skills:
  
  
• • Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
  • Strong programming skills in Java, Python, or other relevant languages.
  • Experience with data integration tools and technologies.
  • Proficiency in SQL and No
    
    SQL databases.
  • Experience with cloud computing platforms (GCP).
• Other
  
  Skills:
  
  
• • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Detail-oriented and organized.
  • Passion for data-driven marketing and customer experience.