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Product Marketing Manager

Job in Irving, Dallas County, Texas, 75084, USA
Listing for: SalaryGuide
Full Time position
Listed on 2026-02-01
Job specializations:
  • IT/Tech
    Cybersecurity
Job Description & How to Apply Below

Responsibilities

  • Own the story:
    Define positioning and messaging for Trend

    AI’s XDR and SOC-focused solutions, with a strong emphasis on cyber risk and customer outcomes—not features.
  • Lead go-to-market:
    Drive launches and integrated GTM motions in close partnership with product, sales, and integrated marketing teams.
  • Create high-impact content:
    Develop field-ready assets (presentations, whitepapers, blogs, case studies, videos, analyst materials) that engage SOC teams and CISO audiences.
  • Influence the roadmap:
    Bring market insight, customer perspective, and competitive intelligence into product strategy and prioritization.
  • Enable the field:
    Arm sales teams with crisp narratives, decks, and training that help them win complex security conversations.
  • Be a thought leader:
    Present confidently to analysts, customers, partners, and internal leaders representing Trend

    AI as a trusted voice in SOC modernization and cyber risk.
  • Stay ahead of the market:
    Track trends across XDR, SOC operations, MITRE ATT&CK, NIST, and cyber risk quantification to continuously sharpen our point of view.
Requirements
  • 7+ years of B2B product marketing experience, ideally in cybersecurity or adjacent technical domains
  • Deep understanding of SOC operations - people, processes, and technologies (XDR, SIEM, SOAR)
  • Strong grasp of cyber risk, threat-based and risk-based approaches, and executive-level security conversations
  • Familiarity with MITRE ATT&CK and NIST frameworks
  • Exceptional storytelling skills - able to simplify complexity without losing credibility
  • Proven experience leading cross-functional initiatives in fast-moving, sometimes ambiguous environments
  • A strategic mindset with hands-on execution instincts
Preferred Benefits
  • Comprehensive health benefits and paid time off package
  • Pre-partum, maternity, parental, medical leave and adoption assistance
  • Mental Health Wellness Program & Annual Wellness Incentive
  • 401(k) with company match
  • Pet Insurance
  • Collaborative and innovative culture
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