MarTech Engineer; Marketing Data & Technology Manager - Dallas, TX

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:

• We’ve funded over $100 billion in loans for our customers, more than any other fintech
• Yahoo! Finance - Best Mortgage Lender for First Time Home buyers of January 2025:
  Best lender for quick approval
• Yahoo! Finance - Best Mortgage Lenders of 2025:
  Best online mortgage lender
• Fintech Breakthrough Award:
  Best Lending Innovation Award
• Money Magazine - 8 Best Mortgage Lenders of 2025:
  Best for fast closing
• We are Forbes’ Best Online Mortgage Lender for 2023
• We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.

This role requires a strategic perspective on marketing performance, ideally grounded in experience with digital media buying and hands‑on ownership of modern marketing data systems. The ideal candidate enjoys connecting complex systems, understanding data end to end, and applying those insights to drive measurable marketing outcomes.

You’ll bring strong technical proficiency and a commitment to data integrity, ensuring tracking and attribution infrastructure is accurate, scalable, and compliant with privacy regulations. This role is well suited for someone transitioning from a traditional engineering background into Mar Tech, with a genuine interest in using technical skills to fuel marketing performance.

• Own & Optimize Conversion Tracking To Maximize and Maintain Uptime
  • Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team
  • Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline
  • Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication
  • Actively manage Google Tag Manager and all marketing pixels, events, and data‑share on the system's back‑end using both server‑side and client‑side methods
  • Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations
• Govern and Evolve Marketing Data Infrastructure
  • Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation
  • Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies
  • Oversee Meta, Google, Linked In pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions
  • Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements
• Plan, Implement, and Standardize Marketing Technology Integrations
  • Manage basic coding and review around key marketing integrations
  • Create marketing-friendly visualizations conveying integration functionality
  • Self‑analyze work and take opportunities to improve without guidance
  • Sit with engineering team to help manage prioritization on marketing’s behalf
  • Learn Rudder Stack, Iterable, our custom built CRM, and work to increase functionality
  • Monitor and optimize data pipelines:
    Website → Rudder Stack → Iterable → CRM → GA4
• Troubleshooting & Engineering Support
  • Investigate and resolve live tracking or integration issues, maintaining root‑cause and resolution logs
  • Serve as a first‑line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary
  • Work collaboratively with the Engineering team, supporting active campaign measurement reliability
  • Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

• 6+ years of…