Database Marketing Specialist

The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews.

• Maintain a clean and up-to-date database
  • Analyze dataset to identify outdated or incorrect data
  • Plan and implement processes to push updates to the database on an ongoing basis
  • Identify and close data gaps on lead, contact and account profiles
  • Dedupe/merge duplicate lead, contact and account records
• Strategically acquire & validate data per business objectives
• Execute and maintain automated workflows for data normalization
• Develop and maintain reporting on database health and data clean-up projects
• Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration

• Maintain data hygiene & audience enrichment for community outreach campaigns
• Develop an understanding of the integrated data view of a community member, including all data sources and the current and future state of the Customer Data Profile

• Train community and sales team stakeholders in pipeline building, data hygiene and reporting best practices
• Develop a deep understanding of community requirements
• Build and nurture partnerships with Sales team to best support community growth and engagement
• Use knowledge of community requirements to monitor requests for additions and updates to the database from organizational partners

• Participate in professional development opportunities
• Develop documentation and training materials for marketing database team and organizational partners
• Provide thoughtful and innovative feedback for continuous process and quality improvement

• Bachelor's Degree, preferred
• 3+ years applicable experience
• Demonstrated experience with customer databases via portfolio, work experience or education
• Demonstrated experience with data acquisition, mining, cleansing, de‑duping, etc.
• Proficiency with Microsoft Excel and using pivot tables and advanced formulas
• Experience with data automation and analytics software (SQL, Alteryx and Power
  
  BI preferred)
• Understanding of data modeling and relational database management
• Excellent communication and organizational skills, experience working cross‑functionally
• Self‑motivated and deadline‑driven
• Strong attention to detail

Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

A reasonable estimate of the base salary range for this role is 56,000 USD - 78,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan.

Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.

You may request reasonable accommodations by calling Human Resources at  or by sending an email to Applic
.