Senior MarTech Strategy & Enablement Lead

Overview

The Marketing Technology (Mar Tech) Senior Manager serves as the strategic and operational connector between Marketing and Technology, ensuring marketing teams are enabled by the right platforms, integrations, and capabilities. This role translates marketing needs into clear business epics and feature requirements, manages and optimizes the existing martech stack strategy, and supports the evaluation and rollout of new martech solutions to drive efficiency, personalization, and measurable business outcomes.

• Partner with marketing stakeholders to translate business needs into clear problem statements, features, and requirements (formats in keeping with agile methodology per IT).
• Partner with IT Product Management to write well-scoped user stories with acceptance criteria suitable for engineering delivery.
• Help define success metrics and measurable outcomes for martech features.
• Maintain and prioritize the overall Marketing backlog in partnership with Marketing Stakeholders and IT; collaborate with IT Product Managers to track progress, surface risks and dependencies, and support on‑time delivery.
• Support roadmap planning, sequencing, and dependency management.

• Partner with marketing teams to ensure platforms align with experience and growth goals.
• Ensure tools are configured and used to support campaign execution, personalization, journey orchestration, and measurement through clear advocacy and documentation.
• Identify gaps, inefficiencies, or redundancies in current tools and processes, and help identify areas for automation / AI tools.
• Develop and maintain Marketing AI roadmap for capabilities that impact customer experience.

• Manage strategy for marketing technology platforms across content & experience, customer and campaign execution, and measurement and insights.
• Support integrations and data flows between systems.
• Help define and document martech processes, standards, and best practices, participate in scoping / contracting when needed.
• Partner with IT, Security, and Compliance to support scalable and compliant usage.
• Maintain documentation and usage guidelines to drive adoption and consistency within Marketing teams of new platforms, tools, etc.

• Research and evaluate emerging martech solutions aligned to business needs.
• Support vendor discovery, demos, and proof‑of‑concepts.
• Partner with stakeholders to assess value, effort, and integration considerations.
• Assist with tool onboarding, training, and change management.

• Act as the primary martech point of contact between Marketing and IT Product Management.
• Partner with Analytics to ensure tools support measurement, insights, and reporting needs.
• Collaborate with teams to align platform capabilities with campaign and experience goals.

• Strong experience translating marketing needs into business epics, features, and user stories.
• Hands‑on experience managing or supporting a martech stack (CMS, CDP, MAP, experimentation, analytics, etc.).
• Experience working with engineering teams and agile delivery models.
• Strong communication skills with the ability to bridge business and technical audiences.

• 7+ years of experience in marketing technology, marketing operations, or digital product roles.

• Experience in enterprise or multi‑platform martech environments.
• Familiarity with APIs, integrations, and data flows.
• Experience supporting personalization, experimentation, or customer journey tools.
• Background in e‑Commerce and lead‑generation marketing.
• Exposure to vendor evaluation or RFP processes.

• Sit (Continually=67-100% of workday)

• Writing, Talking/Hearing on the phone (Continually=67-100% of workday)

• In‑office

• Occasionally, less than 25%

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. visit us at  to learn more.

Los Angeles Applicants:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants:
Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.