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SEO Content Manager
Job in
Irving, Dallas County, Texas, 75063, USA
Listed on 2026-06-03
Listing for:
ADT
Full Time
position Listed on 2026-06-03
Job specializations:
-
IT/Tech
SEO, Web Developer, Technical Writer, Digital Marketing
Job Description & How to Apply Below
Summary:
The SEO / AEO Content Manager owns the content strategy that drives organic visibility and AI-powered answer experiences across search engines and emerging answer platforms. This role partners directly with the Technical SEO & AEO Manager to ensure content is intentionally structured, mapped to user intent, and technically eligible to surface as trusted answers-supporting core business goals around traffic quality, leads, and conversion.
The ideal candidate blends search-driven content strategy, user-intent mapping, and AI/answer-engine awareness, and thrives in close collaboration with technical and cross-functional teams.
Duties and Responsibilities:
SEO & AEO Content Strategy
- Define and own SEO/AEO content strategy aligned to business priorities and customer intent
- Lead keyword, query, and topic research across traditional search and AI-driven answer platforms
- Develop content frameworks that support featured snippets, People Also Ask, and AI-generated answers
- Map content to customer journeys and funnel stages (awareness → consideration → conversion)
- Partner with the Technical SEO & AEO Manager to ensure content is structured for crawlability, schema eligibility, and AI answer readiness
- Create and optimize landing pages, FAQs, guides, and evergreen content for search and answer engines
- Establish guidelines for headings, page structure, internal linking, and on-page optimization
- Audit existing content and recommend updates, consolidations, or removals based on performance
- Work closely with UX, Design, and Engineering to influence page templates and component usage
- Collaborate with Compliance and Legal partners to balance content clarity with regulatory needs
- Support editorial governance and ensure SEO/AEO best practices are embedded in content workflows
- Track content performance using GA4, Search Console, and SEO platforms
- Evaluate success across rankings, engagement, conversions, and answer visibility
- Partner with Analytics to surface insights and inform content roadmap decisions
- Strong understanding of search intent, keyword research, and content mapping
- Experience collaborating with technical SEO partners or web engineering teams
- Ability to write and optimize content for both users and search/answer engines
- Familiarity with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
- Strong communication skills with the ability to influence cross-functional teams
- 4-7+ years of hands-on technical SEO experience for large or complex websites
- HR feel free to add ADT standard quals
- Experience optimizing for featured snippets, zero-click search, or AI-generated answers
- Background in eCommerce, lead generation, or regulated industries
- Experience working within a headless CMS or component-based design system
- Comfort translating data into actionable content recommendations
- Our office follows 4 days onsite and 1-day remote schedule.
- Occasionally, less than 25%
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