Lead Digital Project Manager – Salesforce Marketing Cloud

Job Summary

The OnPoint Marketing Operations team is hiring a Lead Digital Project Manager – Salesforce Marketing Cloud
, who will bridge strategic planning and technical execution to implement personalized digital marketing s person will be a deep subject‑matter expert in marketing automation using Salesforce Marketing Cloud, and will understand the importance of an integrated web experience and form strategy. A current Marketing Cloud Engagement Consultant Certification from Salesforce is required; a Marketing Cloud Engagement Developer Certification is optional but preferred.

This is an individual contributor role that will collaborate closely with business partners, dealer representatives, platform owners, and external vendors.

• Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.
• Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
• Operationalize solutions designed for scalability, supporting Caterpillar’s global footprint and diverse market needs.
• Drive consistency among dealer marketing automation journeys.
• Ensure compliance with opt‑in rules and exclusion lists for targeted campaigns.
• Oversee campaign scheduling, dealer notifications, and performance reporting.
• Maintain documentation and playbooks for operational processes.
• Communicate with stakeholders and cross‑functional teams.

• Planning:
  Knowledge of effective planning techniques with ability to contribute to operational, tactical, and strategic planning.
• Project Administration:
  Ability to apply project administration best practices and tools.
• Decision Making & Critical Thinking:
  Ability to analyze situations and make informed decisions.
• Data Gathering & Reporting:
  Proficiency in tools for gathering and reporting data.
• Implementation:
  Experience in running applications and training end‑users.

• Current Salesforce Marketing Cloud Engagement Developer and Marketing Cloud Engagement Consultant certifications.
• Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred.
• Demonstrated expertise in Salesforce Marketing Cloud, Adobe content management systems, and digital marketing data architecture, particularly in the heavy machinery industry.
• Direct experience scaling digital products for enterprise, dealer networks, or global use.
• Strong knowledge of quality assurance, compliance, and governance practices within digital marketing.
• Exceptional communication, collaboration, and stakeholder management skills, with the ability to drive change and build consensus.

• Experience with in Salesforce Marketing Cloud is required.
• Commitment to obtaining or maintaining relevant certifications.
• Sponsorship is not available for this position.

• Medical, dental, and vision benefits*
• Paid time off (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• Benefits apply to part‑time employees.

Relocation is available. Visa sponsorship is not available. Posting Dates:
May 21, 2026 – May 29, 2026.

Any offer of employment is conditioned upon successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, including veterans and individuals with disabilities. Qualified applicants of any age are encouraged to apply.