Senior Business Systems Analyst

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

Overview

The Lead Business Systems Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal technical delivery teams. The Lead Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle.

• Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)
• Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
• Analyze complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Support and coordinate Issue Management events from identification through resolution
• Manage and prioritize project work streams with input from the client and internal client services teams
• Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones
• Able to assess a situation, receive input from stakeholders, and select a course of action
• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Effective working with local, remote and global team members
• Able to assemble, analyze and evaluate data and make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Able to create and update specs/documents, and assess completeness of requirements information received
• Able to properly interpret customer marketing needs, translate into understandable written requirements, demonstrate a strong technical understanding, and understand both business and technical language and ideas
• Schedule and lead team status meetings and send follow-up notes with action items accordingly
• Monitor overall project progress and delivery quality
• Excellent project management skills
• Excellent organizational skills and interpersonal skills
• Excellent drive, initiative and sense of personal accountability
• Able to mentor and train less experienced peers
• Able to manage and/or oversee 3 or fewer direct reports
• Strong written and verbal communication skills required

Technical Knowledge

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing
• Working knowledge of campaign management/execution tools (IBM Campaign, Adobe…