Digital Deployment

Job Description

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Technology, Digital and Data

Caterpillar is hiring a Digital Consultant focused on dealer deployment of the digital products for Rental & Used equipment, including but not limited to , Customer Portal, Rental DMT, , and MyUsed. The role focuses on growth of dealer adoption, customer registrations, and customer utilization.

• Partner and collaborate with dealers to drive deployment of the Rental & Used suite of digital tools and platforms, focusing on delivering customer and business value defined in a variety of ways – typically in the form of increased registered users, user engagement/utilization, online leads, and attributable sales over the full customer lifecycle.
• Interact extensively with digital team members, data owners and analytics teams to understand the appropriate capabilities, integration points and deployment status, and provide business requirements back into the Cat Digital organization.
• Collaborate with dealers on digital assessment of their organization, providing recommendations and action plans to improve digital capabilities, processes and online customer experiences.
• Provide supplemental tracking and reporting at an individual dealer level to give actionable insights for digital experience improvement.
• Create and operationalize training resources for dealers to drive better consistency across the dealer network.
• Gather V.O.C. and V.O.B. to support the digital roadmap for rental and communicate expectations and requirements to the Rental & Used Digital Product partners in Cat Digital.
• Identify opportunities for lead process improvement with dealers.
• Actively stay in-tune with the competitive digital landscape and capabilities and leverage competitive intel and deep customer understanding to define future capability and enhancement requests.
• Other duties assigned as needed.

• Effectiveness Measurement – knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services – knowledge of major products and services and product and service groups; ability to apply knowledge appropriately to diverse situations.
• Relationship Management – knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Software Product Training – knowledge of software product training; ability to create and deliver training on the implementation, operation and utilization of technology products and systems.

• Experience working with rental, digital and marketing dealer teams
• Experience in digital marketing, technical marketing, product marketing, or consulting
• Product support or digital product development experience with strong ability to demonstrate digital capabilities
• Strong communication skills, both written and verbal, including the ability to interact across all levels of the organization from team members to executive management
• Experience in the rental and/or used equipment industry
• Analytics and KPI acumen – ability to understand data, derive insights and utilize to take action and drive solutions
• Proven ability of influence without authority
• Proficiency speaking and writing Spanish
• Foundational working knowledge of Caterpillar’s current digital capabilities and digital team operational model

• Location:
  
  Dallas, TX;
  Peoria, IL;
  Cary, NC
• Travel:
  Up to 30% domestic and international
• Relocation assistance is available
• Sponsorship is NOT…