Principal Business Systems Analyst

Overview

The Lead Business Systems Analyst will contribute to, produce, and manage client deliverables relative to our multi‑channel marketing engagements, serving as a liaison between client staff and internal technical delivery teams. The Lead Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle.

• Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)
• Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
• Analyzes complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Support and coordinate Issue Management events from identification through resolution
• Manage and prioritize project work streams with input from the client and internal client services teams.
• Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.
• Able to assess a situation, receive input from stakeholders, and select a course of action
• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Is effective working with local, remote and global team members.
• Able to assemble, analyze and evaluate data and be able to make appropriate and well‑reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Able to create and update specs/documents, and assess completeness of requirements information received
• Able to properly interpret customer marketing needs and translate into understandable written requirements; demonstrate a strong technical platitude, and understand both business and technical language and ideas
• Schedule and lead team status meetings and send follow‑up notes with action items accordingly.
• Monitor overall project progress and delivery quality.
• Excellent project management skills
• Excellent organizational skills and interpersonal skills
• Excellent drive, initiative and sense of personal accountability
• Able to mentor and train less experienced peers
• Able to manage and/or oversee 3 or less direct reports
• Strong written and verbal communication skills required

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing
• Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus
• Working knowledge of marketing concepts and end-to-end marketing execution
• Experience with, and understanding of, all phases of the SDLC
• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project
• Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement.

Relevant experience may include some or all of the following:

• 8 years of related experience
• Associate's or Bachelor's degree preferred, postgraduate coursework desirable
• Has performed basic BSA tasks within the SDLC process.
• Has supported Change Management and Issue Management.
• Has had experience consulting with external client contacts.
• Has experience working in a service organization; has contributed to or authored client deliverables.
• Has maintained project/account documentation.
• Has created operational, campaign or business reports.
• Has worked with technical staff to design and implement technical solutions.

Compensation Range: $88,540 - $127,155 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law,…