Senior Analyst Content Strategy

Bimbo Bakeries USA is a leading global baking company with a workforce of more than 20,000 associates working across bakeries, sales centers, offices, and routes to deliver fresh products to consumers.

• Salary Range: $66,600 - $86,600
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401(k) & Company Match

The Senior Analyst, Digital Shelf & Content Syndication leads digital shelf strategy and content syndication execution across retailer and digital commerce channels. This role is part of the Omnichannel team and reports to the Manager, Product Information Management. The analyst partners with internal stakeholders, external agencies, retailers, and syndication providers to develop content strategies, optimize digital shelf performance, and ensure accurate deployment of product content across all brands and channels.

The senior analyst serves as a subject matter expert in content syndication, digital shelf best practices, content governance, and retailer content execution.

• Lead digital shelf strategy and content syndication execution across all brands and retailer network channels.
• Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion.
• Manage product content syndication through platforms including Salsify, Syndigo, and NIQ.
• Oversee content deployment across retailer channels and ensure compliance with retailer‑specific content requirements.
• Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment.
• Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution.
• Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms.
• Review and approve product content, item records, and content submissions within retailer and syndication platforms.
• Partner with external agencies on content creation, optimization, and execution initiatives.
• Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more.
• Conduct content audits and competitive benchmarking to identify opportunities for optimization and performance improvement.
• Measure content performance using available tools and translate insights into actionable recommendations.
• Audit retailer product detail pages (PDPs) to ensure content accuracy, completeness, and content health.
• Manage direct retailer channel connections and maintain syndication mappings across retailer networks.
• Lead content governance initiatives, process improvements, and best practice development.
• Collaborate with Sales, Brand, Packaging Graphics, and other cross‑functional teams to align content priorities and business objectives.
• Partner with external retailers, agencies, and syndication providers to support content execution and issue resolution.
• Identify content gaps, operational inefficiencies, and process improvement opportunities.
• Maintain documentation, reporting, and governance processes to support scalable content operations.
• Communicate performance insights, content recommendations, and strategic initiatives to stakeholders and leadership.
• Maintain content workflows, governance processes, and business rules that support scalable and efficient content operations.
• Support additional digital shelf, content strategy, and syndication initiatives as needed.

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understand the business and organizational environment and show interest in adapting to the culture and ways of working.

• Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field.
• 4–7 years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce,…