Experienced E-Commerce Product Manager

Job Location:

Corporate - Dallas, TX 75247

Job Category: E-Commerce

As Product Manager, Digital eCommerce, you will own the end‑to‑end digital product lifecycle for A‑MAX's online quote‑to‑bind platform. You will sit at the intersection of technology, marketing, and operations—coordinating a cross‑functional team of developers, designers, data analysts, and carrier relations to build and optimize a best‑in‑class digital insurance buying experience.

You will report directly to the SVP of Strategy & Vision and have authority over the product roadmap, sprint planning, and feature delivery across the entire digital funnel—from first click to bound policy.

• Product Strategy & Roadmap
  • Own and maintain the digital product roadmap aligned to three core KPIs:
    Webquote Revenue Contribution, eCom Platform EBITDA ROI, and Customer Digital CX Index
  • Define quarterly OKRs and translate them into sprint‑ready backlog items
  • Prioritize features and fixes based on customer impact, revenue potential, and technical feasibility
  • Drive the product vision for the full quote‑to‑bind funnel, BOL (Binder of Insurance), and post‑sale digital touchpoints
• Execution & Delivery
  • Own sprint planning and backlog grooming in collaboration with the Dev Pod (2 onshore + 2 Bermuda‑based engineers)
  • Write clear, detailed Product Requirements Documents and acceptance criteria
  • Manage day‑to‑day development velocity and remove blockers proactively
  • Coordinate QA, UAT, and launch readiness across Marketing, Sales, Operations, and IT
  • Ensure on‑time delivery of all platform releases with zero critical production regressions
• UI/UX & Customer Experience
  • Partner with UX designers to deliver wireframes, prototypes, and final designs that optimize quote conversion rates
  • Champion mobile‑first design and accessibility standards across the platform
  • Conduct competitive benchmarking of digital insurance buying experiences
  • Interpret user research, session recordings, and funnel analytics to drive continuous UX improvements
  • Oversee A/B testing programs to validate design and copy hypotheses
• AI & Digital Innovation
  • Identify, evaluate, and implement AI tools to enhance the digital customer journey—including chatbots, recommendation engines, personalization, and intelligent quote flow
  • Work with the Data & Analytics team to integrate AI‑driven insights into the platform
  • Champion automation across internal workflows to improve operational efficiency
  • Stay ahead of Insur Tech trends and bring relevant innovations back to the product roadmap
• CMS & Content Operations
  • Support the content management system (CMS) strategy
  • Collaborate with Marketing on landing page strategy, campaign pages, and personalization for key customer segments (e.g., Spanish‑language, SR‑22)
  • Ensure CMS platform supports rapid content deployment without engineering dependencies for routine updates
• Stakeholder Communication & Reporting
  • Present product updates, KPI performance, and roadmap progress to leadership on a biweekly cadence
  • Serve as the primary liaison between eCommerce, IT, Marketing, Sales, Operations, and Data teams
  • Maintain a transparent, written communication culture through Confluence, Jira, or equivalent tools

• Required
  • 10+ years of product management experience, with at least 2 years in digital eCommerce, Insur Tech, Fin Tech, or a regulated digital industry
  • Proven track record of owning a product from concept through launch and iteration
  • Deep familiarity with agile/scrum methodologies — you've run sprints, not just attended them
  • Strong analytical skills — comfortable with funnel metrics, conversion rates, A/B test results, and EBITDA‑level business cases
  • Experience working with development teams on front‑end and back‑end features
  • Excellent written and verbal communication skills
• Strongly Preferred
  • Insurance or Insur Tech experience — understanding of auto insurance quoting, binding, policy servicing, carrier relationships, or compliance
  • Hands‑on experience with AI tools in a product context — LLM integrations, AI‑assisted customer journeys, predictive analytics, or chatbot implementations
  • CMS platform expertise — AEM (Adobe Experience Manager), Contentstack, Webflow,…