Marketing Content Systems Product Manager

Job Summary

As a people leader within the Digital Marketing Product Management team, you will lead the group responsible for the applications that support the Content Supply Chain, including our Product Information Management (PIM) application, enterprise Digital Asset Management (DAM) system, and workflow management tools. You will foster a culture of collaboration, innovation, and accountability, empowering your team to deliver high‑quality solutions that advance Caterpillar’s marketing strategy.

• Own product vision, roadmap, and backlog, ensuring alignment with Caterpillar’s broader digital ecosystem.
• Build, mentor, and inspire a high‑performing team of product owners and business analysts, providing clear direction, coaching, and professional development opportunities.
• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Own the delivery of the product roadmap, ensuring planned initiatives are executed and sequenced effectively to meet business and strategic objectives.
• Partner closely with the Program Manager to align timelines and prioritization while balancing business needs, engineering inputs, and the broader Content Supply Chain strategy.
• Adopt a customer‑centric approach by gathering and analyzing user feedback, usage data, and industry trends to guide product decisions aimed at enhancing user experience.
• Work with engineering leadership to define and coordinate resource needs, identify gaps, and facilitate support required to ensure teams are properly resourced.
• Track product spend and partner with the Purchasing team on product‑specific implementation efforts.
• Lead product‑specific initiatives related to future application searches or onboardings required to support the Content Supply Chain.
• Oversee application configuration strategy, onboarding, and governance to support Caterpillar’s Content Supply Chain, ensuring alignment with business needs.
• Serve as the strategic liaison among business stakeholders, engineering teams, and supplier partners to advocate for enhancements and improved user functionality that align with enterprise standards.
• Present to stakeholders and leadership on product‑specific updates and enhancements around timelines and functionality through strong communication skills.

• Bachelor’s degree preferably in Computer Science, Information Systems, Engineering, or a related field.
• Experience as a people leader or manager with a proven track record of developing and empowering teams.
• Background in digital marketing practices and content creation strategies.
• Strong interest in supporting governance, compliance, and process standardization.
• Detail oriented, well organized, and accountable, with a proven ability to maintain accuracy and consistency across multiple projects.
• Excellent oral and written communication skills, with the ability to tailor messaging for diverse audiences, including engineering, business partners, and leadership.
• Experience in defining assessment criteria to evaluate potential applications or systems.
• Demonstrated ability to collaborate effectively across multiple teams and functions.
• Exceptional interpersonal skills with the ability to handle sensitive, emotional, or potentially controversial situations effectively, particularly during periods of change management.
• Familiarity with Product Information Management (PIM) or Content Management Systems (CMS) and the Adobe Marketing Products (Workfront, Frame.io, AEM Assets, and Firefly Services).
• Capability to manage projects from start to finish, ensuring timelines and deliverables are met.
• Strong understanding of API integrations, data modeling, and content syndication workflows.
• Proven ability to work cross‑functionally with marketing, engineering, and business partners.
• Solid understanding of Caterpillar policies, standards, procedures, and business model.
• Product Owner certification (CSPO from Scrum Alliance) or knowledge of the Software Development Lifecycle (SDLC).
• Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure Dev Ops.
• Experience working with onshore/offshore team model.
• Remote employment is not being considered…