Digital Marketing Specialist

Results‑driven marketing and communications professional with hands‑on experience in public relations and digital marketing, skilled in social media and email campaigns, brand‑aligned content creation, internal communications, and data‑driven strategy optimization.

• Execute social media and email campaigns to drive engagement, audience growth and improved performance metrics.
• Develop brand‑aligned content and support multiple PR campaigns in fast‑paced, deadline‑driven environments.
• Leverage data insights and statistical techniques to optimize marketing strategies and ROI.
• Enhance organizational initiatives such as onboarding, policy updates, and internal communications.
• Combine creative storytelling with technical and strategic problem‑solving to deliver impactful marketing solutions.

• Work in Agile/Scrum teams and translate functional requirements and UX designs into technical deliverables.
• Collaborate with backend, web, QA, Dev Ops and product teams.
• Support UAT, production releases and post‑production fixes.
• Estimate effort, identify risks and raise technical dependencies early.

• Hands‑on digital marketing expertise.
• Social media and email campaign experience.
• Brand‑aligned content creation.
• Data analytics and statistical techniques.
• Internal communications and process improvement.

• Version control using Git.
• JIRA, Confluence and Agile reporting.
• Crash analytics and monitoring tools.

• Experience building digital banking or financial mobile applications.
• Understanding of authentication flows, payments, accounts, transactions and customer data handling.
• Exposure to regulatory, security and audit requirements in BFSI environments.

$75,000 to $95,000 per year.

Bachelor of Computer Science.