VP, Digital PM Lead Analyst

## VP, Digital PM Lead Analyst Apply remote type:
Hybrid locations:
Irving Texas United Statestime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
July 14, 2026 (5 days left to apply) job requisition :

** VP, Digital Product Manager – Acquisitions (C13)
**** This strategic digital product management role sits within the Acquisitions team in the Digital & Customer Experience (DCX) organization for U.S. Consumer Cards. The team’s mission is to drive customer growth through best-in-class, data-driven acquisition experiences, spanning prospecting, application, approval, and onboarding journeys.
**** We are seeking a high-performing product manager who can define the future vision of acquisitions in an increasingly AI-driven landscape, while also executing with rigor. This individual will bring a strong combination of strategic thinking, storytelling, and operational excellence to deliver measurable business impact.
**** The ideal candidate is comfortable influencing without authority, shaping direction, and diving deep into execution when needed.
**** Key Responsibilities
**** Product Strategy & Vision
*** Define and shape the forward-looking vision and strategy for digital acquisitions, incorporating emerging capabilities such as AI, personalization, and automation
* Identify opportunities to transform acquisition journeys and unlock new sources of customer growth
* Translate strategy into a clear, prioritized product roadmap
** Storytelling & Influence
*** Develop clear, compelling narratives that articulate the value of acquisitions initiatives to senior leaders and cross-functional partners
* Present product features and strategies with the right balance of detail for senior product/technology audiences and clarity for non-technical stakeholders
* Influence decision-making across Product, Marketing, Risk, Technology, and Operations
** Execution & Product Delivery
*** Drive execution of key acquisition initiatives, ensuring high-quality and timely delivery of features
* Partner closely with engineering and scrum teams to guide effective Agile execution
* Demonstrate strong proficiency in Jira (or similar Agile tools) to manage backlogs, track progress, and ensure transparency across teams
* Maintain strong ownership of delivery outcomes and step in to resolve critical issues, including production incidents, when necessary
** Product Leadership & Team Enablement
*** Provide guidance and informal leadership to junior product managers, helping them effectively manage backlogs, run scrum ceremonies, and deliver value
* Share best practices to strengthen overall product management discipline and execution quality across the team
** Stakeholder & Partner Management
*** Build and manage relationships with key business stakeholders and partner teams
* Drive alignment across cross-functional teams and manage competing priorities
* Make informed trade-off decisions that balance customer experience, business value, and technical feasibility
** Data, Metrics & Performance Management
*** Define and monitor key acquisition KPIs (e.g., funnel conversion, application completion, approval rates, customer growth)
* Use data and insights to continuously optimize performance and inform product decisions
* Maintain strong focus on measurement, experimentation, and outcomes
** Risk, Controls & Operational Excellence
*** Demonstrate a strong understanding of risk, controls, and operational resilience
* Ensure adherence to regulatory requirements, internal policies, and Citi’s control framework
* Proactively identify and mitigate risks, particularly in technology implementations
* Exercise sound judgment on when to escalate or intervene, especially in high-impact or production scenarios
** Qualifications
* ** 6–10 years of experience in digital product management, acquisitions, growth, or related roles
* Proven ability to define product strategy and drive execution
* Strong communication and influencing skills, with the ability to tailor messaging across audiences
* Experience working in cross-functional environments without direct authority
* Solid understanding of Agile product development and delivery processes, including hands-on experience with tools such as Jira
* Strong analytical mindset with a focus on metrics, performance, and continuous improvement
* Ability to operate effectively at both strategic and tactical levels
** Preferred Experience
*** Experience in financial services or other highly regulated industries
* Experience optimizing digital acquisition funnels and customer journeys

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
#J-18808-Ljbffr