CRM and Digital Marketing Manager

Job Title:

CRM and Digital Marketing Manager

Location:

Irving, Texas Compensation:

Pay is commensurate with experience.

Worker Type:

Employee Time Type:

Full time

Job Description:

Embark on a rewarding career journey with us today as a CRM and Digital Marketing Manager!

FULL-SERVICE REWARDS:

Employee Discount on Core, Multi Care, and Tire services

Benefits – Medical, Dental, VisionPTO plus flexible work schedules
401K employer matching plan

PerkSpot Platform provides access to special employee discounts on a variety of products including travel, electronics, concerts, etc.

Access to on-site fitness facility

Free team lunch and breakfast once a monthGEAR UP FOR YOUR ROLE:

The CRM and Digital Marketing Manager is a vital contributor to Team Car Care’s business growth, partnering closely with the CSO, the Marketing team, and Jiffy Lube International. The TCC marketing team’s mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude.

We’re looking for a data-driven CRM and Digital Marketing Manager to lead the customer retention and loyalty optimization of our marketing initiatives. The CRM responsibilities of this role will focus on integrating marketing campaigns and offers with our CRM journey across email, direct mail, and SMS. This individual will also be critical to our digital journey, planning and executing all digital marketing, programmatic display advertising campaigns, social media, and review management.

This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.

HOW YOU WILL DRIVE SUCCESS:

CRM & Customer Journeys (40%)Manage and optimize automated CRM journeys across email, direct mail, SMS, and other

Monitor customer behavior and segmentation to inform personalized messaging

Analyze CRM performance and identify opportunities to improve conversion, retention, and LTVIdentify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities

Support campaign QA, test strategy, and compliance best practices

Digital Marketing (40%)Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify and report meaningful KPI’s while monitoring and optimizing the ROI for digital campaigns with agencies and partners

Continuously monitor TCC websites and landing pages to ensure functionality and optimal UXCollaborate with agencies and other vendor partners to identify and test traffic-driving strategies. Review analytics and interface with Co-Op market agencies as required

Collaborate with internal teams and agencies to create landing pages and optimize user experience

Evaluate emerging technologies/new digital platforms. Provide thought leadership and perspective for testing and adoption where appropriate

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Marketing Analytics (20%)Perform pre/post analysis to assess incremental campaign impact

Deliver clear insights on ROAS and iROAS to guide marketing investment decisions

Partner with media and creative teams to define KPIs and measure performance

Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends

Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)
UNDER THE HOOD –

WHAT YOU’LL NEED:

3–5 years of experience in digital marketing, analytics, CRM analytics, or related role Strong proficiency in Excel, SQL and PowerPoint (required)

Experience with Power BI, Python, or other analytics tools preferred

Hands-on experience with A/B testing, media mix modeling, and marketing attribution

Understanding of CRM platforms (e.g., Salesforce Marketing Cloud,…