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Strategic Paid Media Audience Architect & Growth Lead
Job in
Irving, Dallas County, Texas, 75084, USA
Listed on 2026-08-02
Listing for:
Citi
Full Time
position Listed on 2026-08-02
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
Citi in Irving, Texas is seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation, and data-enabled marketing across the paid media ecosystem. This role blends strategic audience development with data architecture to identify, prioritize, and activate high-value audiences that move business metrics.
You will collaborate with Marketing, Analytics, Data Science, and Technology teams to translate insights into scalable strategies, design
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