Senior Marketing Analyst

## Senior Marketing Analyst Apply locations:
Irving, TXtime type:
Full time posted on:
Posted Todayjob requisition :
JR111865
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Join us and lay the foundation for your success.
** Apply today!
** The Senior Marketing Analyst serves as thehands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.
** Duties and Responsibilities
*** Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers
* Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost
* Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps
* Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences
* Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix
* Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities
* Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting
* Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy
* Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance
* Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated
* Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight
* Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)
* Collaborate with supporting analysts, cross functional data teams, and operations team
* Translate raw data and test results into executive-ready insights without overcomplication
* Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used
* Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short
* It is an essential function of this job that the employee regularly and reliably reports to work on time…