Senior Marketing Analyst

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The Senior Marketing Analyst serves as the hands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers
• Extend performance analysis past the click - diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost
• Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps
• Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences
• Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix
• Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities
• Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting
• Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy
• Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance
• Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated
• Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight
• Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)
• Collaborate with supporting analysts, cross functional data teams, and operations team
• Translate raw data and test results into executive-ready insights without overcomplication
• Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used
• Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
• Perform other duties as necessary or assigned.

• 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business
• Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI
• Solid understanding of SEM, PPC, local search, and lead-generation marketing models
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs
• Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences
  • Exposure