Marketing Consultant, QR Code Specialist

## Marketing Consultant, QR Code Specialist Apply:
Irving, Texas:
USA - TX
- Irving
- Walnut Hill:
Full time:
Posted Today:
R
** Career Area:
** Technology, Digital and Data
*
* Job Description:

**** Your Work Shapes the World at Caterpillar Inc.
** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.
** Marketing Consultant - QR Code Specialist
** Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
** Role Summary**:

We're seeking a Marketing Consultant to lead and govern Caterpillar's enterprise QR code program, ensuring scalable, compliant, and effective QR code solutions across the enterprise. This person is accountable for driving adoption, managing vebdor relationships, and delivering reliable customer and business experiences through serialized and marketing QR code capabilities.

This role oversees the lifecycle of enterprise QR code solutions, including strategy, governance, platform administration, vendor management, user support, reporting, and continuous improvement. The Digital Content Specialist serves as the primary liaison between business units, dealers, facilities, suppliers, technology partners, and platform vendors to ensure alignment, compliance, and operational excellence. This position reports to the Sr. Manager, Digital Content Strategy and works within a centralized content strategy team.

The role partners closely with business units, engineering teams, dealers, suppliers, and external vendors to drive adoption and support enterprise digital initiatives
*
* What You Will Do:

**** Program Leadership & Adoption
*** Operate as the QR Code Subject Matter Expert (SME), driving enterprise alignment.
* Provide guidance, training, onboarding, and resources that enable suppliers, dealers, facilities, business teams, and agency partners to successfully implement and manage QR code solutions.
* Develop communications (FAQs. Toolkits, QR Code Onboarding Playbook, QR Code Training, QR Code Association Process, Track Web PWA User Guide, etc.) that promote adoption and effective use of QR code capabilities.
* Partner with cross-functional teams to accelerate innovation and support strategic business initiatives.
** Governance, Standards & Compliance
*** Coordinate enterprise content initiatives across business units and cross-functional teams
* Manage intake, prioritization, and coordination of content requests across stakeholders
* Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
** Platform & Vendor Management*
* * Administer platform access, permissions, supplier onboarding, and EULA (End User License Agreement) management to ensure secure and compliant use of enterprise QR code platforms.
* Coordinate and communicate platform releases, outages, UAT, and issue resolution to minimize business disruption.
** Lifecycle & Operational Management
*** Own enterprise repositories for QR code metadata, URLs, UTM parameters, and expiration data to support governance, reporting, accountability, and lifecycle coordination.
* Validate QR code…