State Manager Premise

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Leadership: Mentor and lead the team to excel and prepare for future growth, regularly engaging to review performance, provide feedback, and implement development plans. Ensure understanding and prioritization of key goals, and conduct monthly meetings to maintain alignment and consistency.

Planning & Analysis: Manage and build brand sales/marketing plans and budgets to meet or exceed net sales targets. Lead strategic business decisions within the state, and with the support of the GM, Operations, and Finance team, build and communicate commercial plans to Distributor Leadership, agreeing on objectives, targets, priorities, and budgets. Lead pricing strategies with a long-term outlook, analyze and plan channel business across chain, independent, on-premise, and casino sectors.

Evaluate and adjust plans based on market performance, monitor competitive, consumer, and pricing activity, and make necessary changes. Serve as a local conduit for NRA programming and execution, and lead TPS review meetings with distributors. Serve as the primary contact with distributor leadership, collaborating with General Sales Managers and Managing Directors for oversight of business management and execution. Execute all commercial and chain plans with the distributor team, holding them accountable to agreed-upon targets and goals.

Monitor and measure the performance of all distributor activities affecting B-F brands. Reconcile and consistently manage distributor investment, brand spending, and brand activity support.

What You Bring to the Table

• Experience: Seasoned sales professional with a minimum of 5 years of on-premise experience within the beverage alcohol industry with demonstrated success in meeting key metrics and demonstrated knowledge of on and off premise business and three-tier distribution system.
• Leadership: Excellent manager and developer of people, with a demonstrated commitment to providing regular, constructive feedback to business partners, strong coaching ability, and the capacity to objectively assess both skills and potential. Must have people management experience and the ability to build and sustain effective, results-producing teams within the state, across business functions, and with business partners.
• Action-Oriented and Organized: Responds in a timely and effective manner to business issues and opportunities, while being highly organized and capable of meeting multiple deadlines and juggling multiple projects.
• Technical
  
  Skills:
  
  Proficient with office applications such as Google Workspace or Microsoft Office (Word, Excel, PowerPoint).
• Travel: Must be able and willing to travel (by air and car) up to 30% of the time.
• Physical Requirements: Must be able to lift up to 30 pounds.
• Flexible
  
  Schedule:
  
  Must be able to work weekends and nights as needed to perform responsibilities of the job, including brand activations and marketing initiatives.
• License: Must have a valid state driver’s license.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.