Area Sales Director

Position Summary

The Director, Sales is a senior sales leader responsible for directing and overseeing the organization’s sales function within an assigned geographic area to ensure revenue, growth, and profitability goals are met. This Leader provides strategic direction, operational oversight, and leadership to multiple sales teams, through Region and Territory Managers. This role contributes directly to enterprise sales strategy and organizational growth by establishing sales objectives, driving customer acquisition, strengthening customer relationships, and ensuring consistent execution of scalable, repeatable sales processes.

The Director, Sales partners closely with executive leadership and cross-functional teams to support long‑term strategic planning and market expansion in a dynamic, fast‑growing healthcare environment.

This role will cover the western portion of the US for Biote.

• Sales Leadership & Execution: Direct and oversee multiple sales teams responsible for selling the organization’s products and services, providing leadership through subordinate managers.
  • Establish sales quotas and performance expectations for teams and individuals; track, analyze, and manage performance against goals.
  • Drive consistent achievement of revenue, procedure growth, and customer acquisition targets within the assigned area.
  • Monitor pricing, sales volume, product mix, and pipeline health to ensure alignment with organizational goals.
• Strategy, Planning & Forecasting
  :
  Set and execute area‑level sales strategies aligned with enterprise revenue and growth objectives.
  • Provide accurate and timely sales forecasts and performance reports to senior leadership to support strategic planning and decision‑making.
  • Manage the overall sales process, including funnel metrics, conversion rates, and performance management practices.
  • Contribute to strategic planning, direction, and goal setting in collaboration with executive leadership.
• Customer & Market Leadership
  :
  Build, maintain, and expand strong customer relationships; ensure the development of satisfied, loyal, and referenceable customers.
  • Identify opportunities to grow the customer base and expand market presence, particularly within relevant healthcare specialties.
  • Serve as a senior customer partner and business leader who understands market dynamics and competitive positioning.
• Talent & Organizational Leadership
  :
  Recruit, develop, coach, and retain a high‑performing sales organization; lead performance management and succession planning.
  • Foster a culture of accountability, transparency, collaboration, and continuous improvement.
  • Champion diversity of thought, background, and experience while building inclusive, high‑performing teams.
  • Establish and refine sales policies, practices, and procedures that have a significant organizational impact.
• Cross‑Functional Collaboration
  :
  Partner with internal stakeholders across marketing, operations, finance, customer success, and other functions to drive alignment and execution. Influence cross‑functional leaders to support sales initiatives and enterprise‑wide priorities.

• Strategic Sales Leadership: Ability to translate enterprise strategy into executable regional plans that drive results.
• Collaborative & Communicative: Builds trust, motivates teams, and communicates effectively with stakeholders at all levels.
• Analytical & Operational Excellence: Strong forecasting, performance analysis, and operational discipline.
• Innovative & Pragmatic: Identifies new opportunities while scaling what works efficiently and effectively.
• People Development: Proven ability to attract, develop, and energize leaders and sales teams.
• Adaptable & Resourceful: Thrives in fast‑paced, growth‑oriented environments with shifting priorities.
• Integrity & Transparency: Leads openly, acknowledges challenges, and drives improvement through accountability.

• 10+ years in the medical device, lab or diagnostic field
• Extensive experience leading enterprise or regional sales organizations, typically through multiple layers of management.
• Proven track record of meeting or exceeding revenue and growth goals.
• Demonstrated success in hiring, developing, and retaining high‑performing sales teams.
• Strong experience contributing to strategic planning and organizational direction alongside senior leadership.
• Excellent operational, analytical, and forecasting capabilities.
• Bachelor’s degree or equivalent relevant experience required; including prior people leadership experience