Rental Technology Product Marketing Consultant

Role Summary

Caterpillar is hiring a Rental Technology Product Marketing Consultant to shape the future of rental fleet technology—driving global strategy and adoption of machine control, payload, safety, and efficiency solutions alongside Caterpillar dealers and field teams. In this high-impact role, you’ll partner with Product Groups and Technology leaders to influence go-to-market strategy and NPI, turning customer insights into solutions that solve real-world challenges and deliver measurable value.

The Rental Technology Product Marketing Consultant leads technology strategy and application support for the global rental field team and Caterpillar dealers, driving successful deployment and adoption of machine control, payload, safety, and connectivity solutions across rental fleets. This role partners with Product Groups and Technology teams to shape go-to-market strategies, deliver Voice of Rental and Voice of Customer (VOC) insights, and influence New Product Introduction (NPI) activities—including product configuration, subscription models, and competitive positioning—to ensure solutions effectively address customer challenges.

• Serve as the SME for Caterpillar technologies to rental fleet (machine control, payload, safety, connectivity).
• Drive go-to-market strategy with Product Groups and Digital teams to deliver data-driven customer outcomes.
• Lead adoption and integration of connected technologies across rental fleets.
• Represent rental customer needs and influence product, NPI, and commercial direction.
• Identify pain points and deliver scalable, high‑impact solutions across regions.
• Enable dealer teams through coaching and training on technology value and ROI.
• Track adoption and performance to optimize fleet productivity and outcomes.
• Identify and scale new technology‑enabled growth opportunities globally.

• Customer Focus:
  Align decisions to customer needs; develop tailored solutions that drive satisfaction.
• Products and Services:
  Apply product and service knowledge effectively across varied customer scenarios.
• Decision Making and Critical Thinking:
  Analyze situations and deliver sound, data‑informed decisions.
• Negotiating:
  Drive collaborative, win‑win outcomes with internal and external stakeholders.
• Relationship Management:
  Build and sustain strong, productive relationships with clients, vendors, and peers.
• Technical Excellence:
  Apply technical expertise to solve complex challenges and deliver effective solutions.

• Top candidates will also have demonstrated experience with Caterpillar construction equipment, performance, and applications.
• Ability to translate technical solutions into customer and dealer value.
• Strong understanding of dealer operations and rental profitability drivers.
• Proven communication and stakeholder collaboration skills.
• Experience with 3D Grade Control, Payload, Safety tech, and Vision Link™.
• Background partnering with Caterpillar dealers/customers.

• Locations:
  Irving, TX;
  Peoria, IL;
  Cary, NC.
• Relocation assistance is available.
• Travel in this role is up to 35%.
• Sponsorship is NOT available.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement*
• These benefits also apply to part‑time employees.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Any offer of employment is conditioned upon the successful completion of a drug screen.

May 21, 2026 - June 4, 2026