Public Relations Senior Manager - Irving, TX

Overview

Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning.

This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and food service); and acts as the primary point of contact for the PR agency.

• Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.
• Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.
• Develop and implement publicity strategies for company events and announcements.
• Lead project management for execution of plans, including overseeing budgets and timelines
• Ongoing story mining to secure timely media opportunities in partnership with PR agency
• Provide counsel to leadership for interviews and speaking engagements
• Compose accurate, well-written press and communication materials for company announcements
• Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals
• Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization
• Manage brand and executive Linked In strategy, in partnership with agency and internal stakeholders
• Provide counsel on new media formats including influencer and editorial integration
• Support celebrity talent vetting and integration
• Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable

• History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages
• Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan
• Results-driven strategic thinker with a strong media relations and crisis communications background
• Experience managing complex, integrated consumer PR campaigns
• Experience managing multiple agencies
• Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline
• A modern communicator with interest and experience in leveraging integrated campaigns.
• Creative thinker that can develop ideas that will generate traditional earned media coverage.
• Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects simultaneously and problem-solve on the fly
• Consistent “can-do” attitude with the ability to adapt and deliver under pressure
• Expertise in influencer marketing and social media a plus
• Excellent presenter with strong interpersonal, written, and verbal communications skills
• Well-organized with superior attention to detail

• Bachelor's Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.).
• 7+ years of experience in public relations, corporate communications, or consumer brand marketing
• PR agency exposure and management from the client side
• Strong project management, budget management, time management and organization skills with the ability to meet deadlines
• In-depth knowledge of industry best practices
• Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment
• Track record of producing press releases and other communications materials and creating marketing and content strategies with successful implementation
• Bilingual (English/Spanish) REQUIRED
• Potential travel estimated at 20%