Research Report Editor

Overview

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our 222 West Las Colinas Boulevard, Irving, Texas 75039 office.

Research Report Editor, License Global (hybrid role with content production and content marketing). This role develops, authors and researches high-impact whitepapers including the flagship Top Global Licensors report, drives contact acquisition and audience engagement, and establishes the role as a thought leader in the brand licensing industry.

• Content Production & Research:
  Lead the development and production of License Global's premium white paper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
• Design, execute and analyze industry surveys to gather market intelligence and insights, informing the white paper reports.
• Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
• Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
• Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global’s tone of voice and style.
• Maintain editorial standards that reinforce License Global's reputation for trust and integrity.

• Content Marketing & Strategy:
  Collaborate with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
• Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including video formats.
• Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
• Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.

• Audience Development:
  Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
• Monitor and evaluate report performance, audience acquisition and engagement pacing against KPIs using Google Analytics, Power
  
  BI and other platforms as needed.
• Collaborate with senior editors and event teams to leverage white paper reports via live content, networking events, and other opportunities.
• Build and maintain relationships with key industry stakeholders and thought leaders.

• Industry Expertise:
  Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
• Stay current with industry trends, market developments and the competitive landscape.
• Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade shows.
• Contribute to editorial planning and content strategy discussions on the wider License Global content team.

• 3-7 years of experience in content marketing, research or editorial-related roles.
• Proven track record in producing research-based reports, whitepapers or similar publications.
• Strong analytical and survey design capabilities.
• Excellent written and verbal communication skills.
• Experience with content management systems.
• Proficiency in data analysis and visualization tools.
• Knowledge of B2B content marketing and audience development strategies.
• Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred.
• Familiarity with B2B publications preferred.
• Bache…