Senior Marketing Consultant - Brand & Recruitment Marketing

Overview

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

As a Senior Marketing Consultant, you will serve as a strategic partner to five business units, leading the development of data driven, insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition. You will manage and influence senior stakeholders often with competing priorities, develop tailored engagement approaches for multiple audience groups, and drive alignment across Talent Acquisition, HR, Communications, and business leaders.

You will drive insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition, and manage and influence senior stakeholders. You will use performance data, market insights, and competitive analysis to shape recommendations, optimize campaigns, and guide decision making. You will lead complex, cross functional initiatives; introduce new marketing capabilities; and ensure consistent, high quality execution across global markets—strengthening Caterpillar’s talent attraction efforts across the full candidate journey.

• Customer Focus:
  Knowledge of the values and practices that align candidate needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized solutions.
• Influencing:
  Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Relationship Management:
  Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking:
  Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Effective Communications:
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Creativity:
  Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Strong data‑driven mindset, with experience using analytics, paid media performance, and market research to inform decisions.
• Experience conducting market and competitive analysis to identify trends, opportunities, and insights for leadership.
• Demonstrated ability to influence senior stakeholders, balance competing priorities, and build alignment across complex organizations.
• Experience developing integrated marketing strategies, personas, or multi‑channel recruitment campaigns.
• Ability to optimize campaigns based on KPIs and communicate insights through clear, actionable reporting.
• Experience leading cross‑functional projects and driving adoption of new tools, processes, or marketing capabilities.
• Global mindset with an understanding of how to activate marketing strategies across diverse regions and audiences.

• The primary location for this position is Irving, TX
• This role requires 5 days a week in office
• Domestic relocation is available for those who qualify
• Sponsorship is not available
• Domestic travel up to 10%

• Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
• Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical,…