Vice President Marketing PM

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

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Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Salary Range: $211,600 - $296,200

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

The Vice President of Marketing will lead a large team focused on building our Bread and Bun brands to deliver growth and address the ever-changing needs and demands of our consumers. Key national brands under this portfolio include Oroweat, Sara Lee, Artesano, Ball Park and critical regional brands such as Mrs. Baird’s. This marketing leader will be responsible for building a holistic strategy across our bread and bun brands (both short‑term and long‑term) as well as developing and executing marketing tactics to deliver growth against the brands.

A key piece of this work will be thinking differently about our brands and developing strategies on how we attract new consumers and reach new occasions. This person will need to work cross‑functionally daily with key leaders across sales, finance, operations/supply chain, RGM, HR, etc. They will also be a member of the Marketing Leadership Team contributing to the development of cross‑category strategies to achieve our growth ambitions.

The individual in this position will need to demonstrate consumer empathy, superior collaboration, financial acumen, results orientation, excellent verbal and written communication skills, people leadership skills, effective organization, and project management skills. Exposure to a variety of market research techniques and experience in data analysis are also important. We are looking for candidates who are passionate about food and food trends and who enjoy the work of creating new things.

The VP is expected to spend time in the marketplace and participate in meetings with functions from across the organization including visiting bakeries and co‑manufacturers.

This position reports to the Sr. VP Marketing.

• Build both short and long‑term brand strategies to deliver the growth needed on their brands/businesses.
• Along with their team, build activations and support plans on their brands to retain/reclaim/attract consumers and expand our brands into new occasions.
• Work with the MCOE and agencies to develop best‑in‑class communications and media strategies and breakthrough creative.
• Work with their team and cross‑functional partners to develop a strategy for commercializing key innovation opportunities and support the sell‑in with key customers.
• Work with financial teams and cross functional partners to build out business cases key transformation initiatives.
• Mine trend and consumer data to map where the consumer is going and generate compelling brand ideas that meet their needs.
• Develop strong, collaborative relationships with cross‑functional teams (Sales, Finance, RGM, R&D, Manufacturing Operations, and HR) to ensure collaboration and alignment on brand plans.
• Must be agile in creating and reading data analysis to generate business insights.

• Ability to influence and communicate with the senior level in the organization.
• Be a team player and strong collaborator working effectively across functions, to give and take direction, to establish priorities and to create excitement and focus with those not in his/her direct line of responsibility.
• Ability to sell ideas up, down, and sideways to keep team and stakeholders motivated and focused.
• Self‑starter, ability to work independently.
• Energy, enthusiasm, commitment, courage, and…