Product Marketing Manager, Attendee

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

The Product Marketing Manager – Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy and drive a high‑quality audience to attend and pay for our events while ensuring all efforts are data‑driven, customer‑centric, and deliver measurable business outcomes.

• Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add‑ons, and product features, ensuring alignment with brand identity and market opportunities.
• Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimisation.
• Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
• Design and implement retention strategies to maximise repeat attendance and lifetime value of high‑value audiences.
• Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
• Focus on delivering attendee‑centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor progress against key attendee KPIs, including registration of high‑value audiences, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision‑making and strategy refinement.
• Build a plan to optimise the attendee journey, ensuring a seamless experience from acquisition to retention.
• Collaborate with the Campaign Manager and Comms Planner to design attendee‑centric journeys that enhance engagement and deliver tangible results.
• Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Embed iterative planning and adaptability into marketing strategies within the attendee agile hub.
• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
• Work closely with cross‑functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.
• Continuously optimise marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next‑step recommendations.

• Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go‑to‑market strategies, pricing, and integrated campaign execution in a high‑paced…