Director, Conferences Marketing

About the Role

The Director, North America Campaign Marketing is a strategic leader responsible for translating Gartner C‑Level Communities’ global marketing strategy into scalable, high‑impact campaigns across North America. This role leads a team of Campaign Marketing Managers focused on driving qualified demand, executive engagement, and community growth across Gartner’s CIO, CISO, CDAO, CFO, CHRO, and CSCO communities.

As a player‑coach, this leader will combine strategic oversight with hands‑on execution; ensuring campaigns are insight‑driven, audience‑centric, and aligned to Gartner’s standards of excellence.

• Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion
• Lead development of role‑based, persona‑driven campaign strategies grounded in Gartner research and client priorities
• Deliver integrated, multi‑channel campaigns that drive Qualified leads, C‑level engagement, Community registrations and participation
• Operationalize segmentation strategies that reflect industry, role, and buying group dynamics

• Manage and develop a team of North America Campaign Marketing Managers
• Serve as a player‑coach, actively contributing to campaign strategy while elevating team performance
• Foster a culture of accountability, collaboration, and continuous improvement
• Establish clear performance expectations aligned to business outcomes and C‑level member impact

• Collaborate closely with Community Program teams to align marketing with C‑level engagement strategies and member value
• Partner with the International Campaign Marketing Lead to ensure consistency with global standards while helping to adapt for regional variances
• Work cross‑functionally with Community, Content, Marketing Operations, Database, Design, Product, and Analytics to align priorities, messaging, and performance goals

• Own North America campaign performance with a focus on Qualified Inbound lead contribution, Conversion rates and funnel efficiency, C‑level audience growth and engagement
• Leverage data, testing, and insights to continuously optimize campaign effectiveness
• Communicate performance, insights, and recommendations to senior stakeholders

• Develop scalable frameworks and best practices for campaign execution across your NA portfolio of C‑level communities
• Ensure alignment with Gartner C‑level Communities’ marketing operations, tools, and governance standards
• Identify opportunities to improve efficiency, personalization, and speed to market

• 8–12 years in B2B campaign marketing, demand generation, or integrated marketing, preferably in a subscription, insights, or services‑based business
• Experience marketing to senior executive audiences (C‑suite strongly preferred)
• Proven success leading high‑performing marketing teams and delivering measurable business results
• Experience operating within a global, matrixed organization
• Strong strategic mindset with the ability to connect research insights to marketing execution
• Deep expertise in audience segmentation, persona development, and lifecycle marketing
• Data‑driven with strong analytical and performance management skills
• Exceptional stakeholder management and ability to influence across functions
• Comfortable operating at both strategic and tactical levels
• Strong communication skills with the ability to articulate impact to senior leaders

What do we offer?

Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it’s productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD – 167,000 USD. Actual salaries may vary within the range or be above or below the range…