Product Content and Communications Specialist

As an Product Content & Communications Specialist, you will be responsible for creating and executing the internal communications for our organization to ensure operational efficiency and support general communications. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture. You will work closely with key stakeholders to ensure all internal communication is clear, consistent, and aligned with the company’s goals and values.

• Develop and execute product and brand messaging for launches, systems, and core Signature Solar differentiators
• Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
• Build and manage content for AI driven search platforms such as ChatGPT and Google, including educational content and structured answers
• Write and optimize product pages, landing pages, and supporting website content
• Identify content gaps across AI, product, and customer education and take ownership of filling them
• Create FAQs, guides, and educational content that align with how customers search and how AI platforms retrieve answers
• Create content that positions Signature Solar as the leading source for solar education, products, and system design
• Work with product, sales, marketing, and ecommerce teams to ensure messaging is accurate, consistent, and aligned
• Create internal communications that support sales enablement, including product summaries, FAQs, and talk tracks
• Maintain organized content across internal and external channels, ensuring clarity and accessibility
• Request and coordinate supporting content when needed to support messaging and content initiatives
• Develop product and brand messaging that clearly communicates Signature Solar’s differentiators
• Measure content effectiveness and improve performance based on data and feedback
• All other duties assigned

• 2–5 years of experience in content, product marketing, communications, or a related field
• Strong writing and editing skills with the ability to create clear, structured content
• Experience developing product, educational, or FAQ style content
• Ability to translate complex concepts into simple, clear explanations
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience creating or experimenting with structured content designed to answer questions or support AI generated responses
• Strong interest in AI driven search with demonstrated initiative in exploring how platforms such as ChatGPT and Google surface content
• Ability to think in terms of questions, answers, and content structure rather than traditional marketing assets
• Experience working with cross functional teams such as product, sales, or marketing
• Familiarity with AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO (Search Engine Optimization) and content strategy preferred
• Candidates should be prepared to discuss how they would create content that performs in AI driven search
• Candidates should be able to demonstrate examples of content they have created that explain complex topics clearly

• This position may require the ability to perform tasks that involve sitting, standing, walking, lifting 25+ lbs, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodation.

The Company is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.