Engagement Studio Lead - Earned Media & Culture

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

#LI-SO1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $91,500 - $119,000

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

Position Summary:

The Manager, Engagement Studio elevates Bimbo Bakeries USA’s brand presence by driving culturally resonant earned media, social engagement, and real ‑time storytelling. As a key contributor within the Integrated Communications & Creative Services Team, this role leads the development and activation of high impact social moments, creator and influencer collaborations, and earned impact social moments, creator and influencer collaborations, and ‑impact social moments, creator and influencer collaborations, and earned brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity.

This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and engagement first brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity. This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and ‑first brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity.

This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and engagement‑driving activations that authentically connect with consumers where culture happens.

Key Job Responsibilities:

Earned Media Strategy & Cultural Intelligence

• Lead the development of earned first‑first strategies that position BBU brands at the center of culture, conversation, and consumer passion points with Engagement studio team and brand partners.
• Identify and evaluate cultural moments, trends, and audience behaviors to inform proactive and reactive brand storytelling.
• Develop compelling earned media narratives that translate brand strategies into stories worth sharing — across press, creators, and social platforms.

Creator, Influencer & Talent Partnerships

• Lead creator and influencer strategy for earned media initiatives, identifying media initiatives, identifying‑media initiatives, identifying talent who authentically align with brand values and consumer communities in collaboration with agency and internal partners.
• Manage creative development, briefing, content review, and delivery across paid, owned and earned influencer activations in partnership with social media team and agency partners.
• Build strong relationships with creators, agents, and partner networks to elevate BBU’s engagement footprint.

Brand Activations & Earned-First‑First Campaigns

• Concept and execute culturally resonant brand moments with internal and agency teams—product drops, stunts, collaborations, and experiential pop‑ups—that drive conversation and press interest.
• Collaborate with cross-functional teams (Brand Marketing, Consumer Experience, Legal, Consumer Relations) to align earned-led initiatives with broader campaigns and brand platforms.
• Ensure all activations are optimized for shareability, creator amplification, and organic social resonance.

Cross-Functional‑Functional Leadership & Agency Partnership

• Serve as the day-to-day‑to‑day strategic partner for brand teams, guiding earned media thinking…