Head of Growth & Acquisition

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Full Time Management Irving, TX, US

Salary Range: $ To $ Annually

We are seeking a highly analytical, commercially minded, and execution-oriented Head of Paid Growth & Acquisition to lead and scale patient acquisition, paid growth strategy, and performance marketing across the company’s core healthcare programs.

This is NOT a traditional PPC manager role.

This role sits at the intersection of:

• performance marketing
• cohort analysis
• healthcare consumer behavior
• strategic capital allocation

You will own the acquisition engine responsible for driving profitable, scalable growth across multiple healthcare service lines and recurring revenue programs.

You will work directly with the CEO and leadership team to help shape the future growth infrastructure of the company.

This role is ideal for someone who:

• thinks like an operator, not just a marketer
• thrives in high-growth environments
• can connect paid acquisition to downstream business outcomes
• understands that profitable growth matters more than vanity metrics

• Develop and execute paid acquisition strategy across Google, Meta, You Tube, Tik Tok, affiliate, and emerging channels
• Allocate acquisition budgets across service lines based on contribution margin, retention potential, payback periods, and strategic growth priorities
• Identify scalable growth opportunities across episodic and longitudinal healthcare programs
• Build scalable paid growth infrastructure capable of supporting national expansion
• CAC:
  
  LTV analysis
• Contribution margin analysis
• Payback periods analysis
• Refund and approval rates analysis
• Subscription conversion rates analysis
• Traffic quality analysis
• Build frameworks to distinguish high-quality traffic from low-quality traffic
• Partner closely with finance, operations, and lifecycle teams to improve acquisition profitability and long‑term patient value

• Manage and hold external PPC/media buying agencies accountable to business outcomes, not just advertising metrics
• Oversee campaign structure, scaling strategy, audience targeting, creative testing, bidding strategies, and attribution
• Improve acquisition efficiency without sacrificing long‑term enterprise value
• Establish disciplined acquisition governance and reporting systems

Lead structured experimentation across:

• landing pages
• onboarding flows
• pricing strategy
• creative
• messaging
• conversion optimization

Establish testing frameworks with:

• clear hypotheses
• success metrics
• kill criteria
• decision timelines

Work cross-functionally with product, UX/UI, lifecycle, operations, and leadership teams to improve acquisition performance and downstream retention.

• Build executive‑level acquisition reporting dashboards tied to business outcomes
• Translate marketing performance into actionable business insights
• Develop acquisition forecasting models and scaling recommendations
• Present data‑driven recommendations tied to financial and operational performance

Within 6–12 months, successful candidates will:

• improve payback periods and contribution margin
• increase subscription conversion and retention quality
• build scalable acquisition systems and infrastructure
• create a disciplined, data‑driven growth culture
• establish Callon Doc as a category leader in digital healthcare acquisition

• 5+ years in growth acquisition, paid growth, performance marketing, or acquisition strategy
• Proven experience scaling subscription, recurring revenue, or high‑LTV businesses
• Strong hands‑on understanding of Google Ads and Meta Ads ecosystems
• Experience managing agencies and/or internal acquisition teams
• Strong analytical and reporting capabilities

• Telehealth, healthcare, DTC healthcare, digital pharmacy, subscription commerce, fintech, SaaS, or other recurring revenue experience

• CAC:
  
  LTV modeling
• Cohort analysis
• Payback analysis
• Funnel optimization
• Acquisition forecasting
• Experience…