Digital Copywriter

Digital Copywriter

We’re looking for a creative leader to develop persuasive, brand‑aligned copy across a variety of digital channels for our growing network of home‑service brands.

A typical day involves refining tone‑of‑voice guidelines, writing high‑performing copy for SMS, social, email, web, and print, building AI‑powered copy systems, and testing performance data to improve effectiveness. The role is based in a hybrid model—Monday‑Wednesday in office and Thursday‑Friday remote, full‑time, 8AM‑5PM.

• Develop and refine tone‑of‑voice guidelines for multiple brands.
• Translate brand positioning into clear, usable writing systems (voice principles, do/don’t examples, messaging frameworks).
• Ensure tone is adaptable across channels while remaining consistent and recognizable.
• Produce copy for SMS/text marketing, social media captions, email & marketing automation, digital ads, web content, and occasional print (flyers, direct mail).
• Adapt messaging for different audiences, services, and funnel stages.
• Build and maintain AI‑powered copywriting agents to scale content creation.
• Translate tone guidelines into effective prompts and structured workflows using AI tools.
• Use performance data (engagement, CTR, conversions) to refine messaging and test headlines, hooks, and offers.
• Identify opportunities to improve speed and consistency through automation and templating.

• 4–7years in copywriting, content, or digital marketing.
• Strong portfolio of digital‑first copy (SMS, email, social, ads).
• Experience with brand voice/tone systems.
• Experience using AI tools (ChatGPT, Claude, etc.) to support copy workflows.
• Experience in multi‑location or franchise‑based businesses.
• Experience with A/B testing and performance marketing.
• Familiarity with CRM and marketing automation platforms.

• Translate strategy and insights into effective messaging.
• Strong attention to detail and multi‑project management.
• Write clear, concise, persuasive copy across formats.
• Comfortable in a fast‑paced, high‑volume environment.

Bachelor’s degree in Marketing or an equivalent field.

Hybrid working model;
Monday‑Wednesday in office, Thursday‑Friday from home. Office locations: 500E John Carpenter Fwy, Irving, TX 75068 & 1010N University Parks Drive, Waco, TX 76706.

• Competitive pay, commensurate with experience.
• Equity and annual bonus opportunities.
• Paid time off, paid holidays, and wellness programs.
• Recess breaks.

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.