Senior Vice President, e-Commerce

Senior Vice President, e-Commerce (Dallas, TX)
Position Overview

Joining the company at a pivotal moment of digital and commercial transformation, the Senior Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet’s e‑commerce business. This leader owns the e‑commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross‑functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e‑commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution.

Define and lead the e‑commerce strategy aligned to brand, customer, and financial objectives. Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV. Identify and unlock opportunities to accelerate digital penetration within a predominantly store‑led business. Ensure alignment between brand positioning and digital execution across all customer touchpoints.

Own e‑commerce P&L with accountability for revenue growth, margin performance, and demand efficiency. Drive performance across key levers: traffic, conversion, AOV, retention, and profitability. Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness. Establish clear performance metrics and operating rhythms to drive accountability across the organization.

Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization. Partner with Merchandising to align product strategy with digital presentation and storytelling. Continuously improve the end‑to‑end customer journey across web, mobile, and post‑purchase experiences. Leverage data and insights to drive personalization, usability, and conversion improvements.

Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies. Ensure cohesive execution across acquisition, retention, and lifecycle marketing. Drive a test‑and‑learn culture to optimize channel mix, campaigns, and on‑site performance. Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin.

Strengthen integration between e‑commerce and store channels to deliver a seamless omnichannel experience. Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability. Ensure alignment between digital demand and operational capabilities (inventory, delivery, service). Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction.

Partner with Product and Technology teams to execute the e‑commerce roadmap. Support platform evolution, including CMS migration and future composable architecture initiatives. Identify opportunities to improve site performance, scalability, and digital capabilities. Balance near‑term execution needs with longer‑term transformation priorities.

Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology. Influence without direct ownership across key functions to drive aligned outcomes. Serve as a strategic partner to Brand Presidents and senior leadership. Drive clarity, accountability, and decision‑making across a complex, matrixed organization.

Lead and develop a high‑performing e‑commerce team, including senior directors and functional leaders. Strengthen team capabilities in strategy, execution, and communication. Establish clear operating rhythms, roles, and accountability frameworks. Foster a culture of ownership, agility, and continuous…