Senior Copywriter; pharma

Job Description

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences ng its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.

Creative

Copywriting

The Senior Copywriter works within an assigned group and contributes to the development of program strategies and creates communication solutions that are creatively compelling, on strategy, and motivate desired consumer behavior.

• Regularly attends and participates fully in briefs, product group meetings, and client presentations; attends client briefs and research sessions as needed.
• Participates in the development of program strategies along with the group creative director and Client Service team members.
• Collaborates fully with art director and production to translate marketing strategies into innovative, viable, and benefit-oriented creative concepts and formats.
• Meets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectives.
• Works with the library, researchers, or interview subjects as the project demands.
• Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project’s objectives.
• Presents layouts of concepts to the Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner.
• Supports creative concepts by providing verbal and written rationales as requested.
• Writes economically, including a complete, benefit-oriented selling message without extraneous embellishments.
• Examines copy consistently throughout a project to ensure it is cohesive, including proofing mechanics and film proofs.
• Oversees the copy “concept” and the work of any contributing juniors throughout a project to ensure it is executed cohesively.
• Estimates and adheres to personal creative time.
• Champions the client’s cause while balancing it with Targetbase’s objectives.
• Contributes to building a positive agency culture, building positive working relationships with internal teams, other departments, and clients.
• Uses excellent writing and conceptual abilities to consistently develop work that is strategically sound and portfolio-worthy.
• Works with Client Service, Technology, and/or Strategic Business Analysis to develop solutions and plays a role in building strong client relationships.
• Uses strong presentation skills for presentations with internal team and client.
• Ensures high-quality deliverables by following established processes; copy shows grasp of subject matter and technical proficiency.
• Acts as a “buddy”/mentor for less senior Creative team members.
• Provides/innovates new processes, channels, and creative technologies.

• Quality and overall impact of deliverables:
  Strives to achieve executional excellence. Delivers solid conceptual work, rich in strategically driven ideas. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.
• Team and/or client feedback and satisfaction:
  Builds strong relationships with internal team. Contributes consistently by delivering work that…