Senior Vice President, e-Commerce

Company Overview

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. Serving customers worldwide, the company emphasizes a people‑first culture, diversity, inclusion and equity, and a commitment to celebrating life’s meaningful moments through high‑quality jewelry.

Dallas, TX

Senior Vice President, e‑Commerce. The role leads the strategy, performance, and execution of Signet’s e‑commerce business, owning a ~ 1 B channel P&L. The incumbent drives profitable growth, optimizes the digital customer experience, and ensures cross‑functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

• Define and lead the e‑commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store‑led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints

• Own e‑commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization

• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end‑to‑end customer journey across web, mobile, and post‑purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements

• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
• Ensure cohesive execution across acquisition, retention, and lifecycle marketing
• Drive a test‑and‑learn culture to optimize channel mix, campaigns, and on‑site performance
• Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin

• Strengthen integration between e‑commerce and store channels to deliver a seamless omnichannel experience
• Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
• Ensure alignment between digital demand and operational capabilities (inventory, delivery, service)
• Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction

• Partner with Product and Technology teams to execute the e‑commerce roadmap
• Support platform evolution, including CMS migration and future composable architecture initiatives
• Identify opportunities to improve site performance, scalability, and digital capabilities
• Balance near‑term execution needs with longer‑term transformation priorities

• Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
• Influence without direct ownership across key functions to drive aligned outcomes
• Serve as a strategic partner to Brand Presidents and senior leadership
• Drive clarity, accountability, and decision‑making across a complex, matrixed organization

• Lead and develop a high‑performing e‑commerce team, including senior directors and functional leaders
• Strengthen team capabilities in strategy, execution, and communication
• Establish clear operating rhythms, roles, and accountability frameworks
• Foster a culture of ownership, agility, and continuous improvement

• E‑Commerce Revenue…