Marketing Consultant Professional - III

Overview

This position is responsible for interfacing with internal teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution.

Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Agency and/or client side marketing and/or CRM experience.
• Experience and ability to manage cross-functional teams across all levels of the organization.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.
• Experience with Google Suite.
• Experience with campaign automation tools such as Workfront, Marketo, Adobe Journey Optimizer Experience in base marketing.
• Experience working with internal or external marketing or advertising agencies.
• Strong organizational and project management skills.
• Digital experience of trends and key business drivers.
• Presented findings and insights targeted to what that audience cares about (up to the executive level).
• Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
• Translated market knowledge and strategy into compelling stories and tools for the sales team.

• Bachelor’s degree in Marketing, Market Research, Master’s degree, MBA