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Audience Strategy & Data Architect, Paid Media

Job in Irving, Dallas County, Texas, 75084, USA
Listing for: Citigroup Inc.
Full Time position
Listed on 2026-08-02
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy
Salary/Wage Range or Industry Benchmark: 114720 - 172080 USD Yearly USD 114720.00 172080.00 YEAR
Job Description & How to Apply Below

Citigroup Inc. in Irving, TX, is seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem.

You will guide data flows, identity resolution, and cross‑functional collaboration to deliver measurable business outcomes. The role requires deep expertise in first‑party data, audience development, and Mar Tech/AdTech systems, with leadership across Marketing,

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