Marketing Specialist

Responsibilities

• Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability.
• Manage ongoing email cadence (weekly sends + monthly one-off campaigns).
• Write, edit, and proof content to ensure accuracy and brand consistency.
• Contribute to improving search visibility, SEO and AEO exposure.
• Support landing page updates and ensure content alignment with campaigns.
• Assist in improving website content for clarity, engagement, and conversion.
• Develop and maintain automated customer journeys and nurture sequences.
• Collaborate closely with the internal Marketing Analyst to implement campaigns efficiently and accurately.

• Bachelor’s degree in Marketing, Communications, or related fields, OR Equivalent Work Experience.
• 3–5 years of experience in email marketing, lifecycle marketing, or marketing operations.
• Hands-on experience with Marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, or similar platforms).
• Experience building email campaigns, segmentations, and automated workflows.
• Strong attention to detail (proofing, accuracy, consistency).
• Strong writing and content editing ability for email/web content.
• Basic understanding of SEO and web content management (Word Press or similar CMS).

Demonstrates expertise in email marketing execution, including campaign management, audience segmentation, and content optimization. Proficient in utilizing marketing automation platforms to develop automated customer journeys and enhance overall marketing effectiveness.