Social Media Content Creator & Digital Content Specialist

Social Media Content Creator & Digital Content Specialist

Location: Irving, TX (Hybrid)

Employment Type: Full-Time

Help Build the Future of Skilled Trades

National Trade Institute (NTI) is changing lives by helping students launch careers in the skilled trades through our online HVAC, Electrical, and Plumbing training programs. We're looking for a creative, energetic, and social-media-obsessed content creator who wants to help tell our story and grow our brand.

This isn't a corporate marketing job where you'll be buried in meetings. You'll be creating content, telling stories, filming videos, meeting students, and building a brand that inspires thousands of people to pursue a better future.

If you're constantly thinking about content ideas, know what makes a video go viral, and love creating engaging social media posts, we want to meet you.

You’ll become the creative voice for the National Trade Institute brand.

• Film, edit, and produce short-form videos for Facebook, Instagram Reels, Linked In, You Tube Shorts, and Tik Tok.
• Create engaging daily content that educates, entertains, and inspires.
• Capture behind-the-scenes moments, company culture, and student success stories.
• Produce student testimonials and graduation videos.
• Turn everyday moments into compelling social media content.

• Manage company and executive social media accounts.
• Plan and schedule daily content across multiple platforms.
• Write engaging captions and compelling calls to action.
• Monitor comments, messages, and community engagement.
• Stay on top of platform trends, algorithm changes, and audience behavior to continually improve content performance.

• Tell the stories of students changing their lives through education.
• Highlight instructors, employees, and company culture.
• Help build the personal brand of NTI's Leadership through authentic content.
• Create content that strengthens our reputation and mission.

• Design graphics, promotional images, and social media assets.
• Update website content, photos, and videos.
• Assist with marketing campaigns and promotional materials.
• Help maintain a consistent visual identity across all platforms.

• Encourage students to leave Google reviews.
• Build relationships with current students and alumni.
• Respond to comments and messages professionally.
• Help create a community people want to be part of.

This role is perfect for someone early in their career who wants to build an incredible portfolio while making a real impact.

• A recent college graduate.
• A self-taught content creator.
• Someone who already creates content for fun.
• A social media enthusiast looking for their first marketing opportunity.
• Someone who understands internet culture and what captures attention online.

• Understand how social media algorithms work and can intentionally create content that increases reach, engagement, watch time, and audience growth.
• Use analytics and platform insights to continually improve content performance instead of relying solely on trends or intuition.
• Love social media and stay current with trends.
• Enjoy filming and editing videos.
• Have experience with Riverside FM, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing tools.
• Have a creative eye for storytelling and visual content.
• Are comfortable being around people and filming interviews.
• Can think independently and bring new ideas to the table.
• Take ownership of your work.
• Have strong writing and communication skills.
• Want to grow with a fast-moving company.

• Reading platform analytics and using data to optimize future content
• Understanding platform-specific ranking factors and audience behavior
• Growing accounts through organic content strategies
• A/B testing hooks, thumbnails, captions, and posting strategies
• SEO for You Tube and social media search
• Photography or videography
• Graphic design
• Meta Business Suite
• Linked In content creation
• You Tube Shorts
• Tik Tok content
• Basic website editing (Word Press or similar)
• AI tools for content creation

Within your first 90 days, you'll be helping us:

• Pu…