Senior Copywriter (pharma)

## Senior Copywriter (pharma)
Apply remote type:
Hybrid locations:
Irving, Texas, United States of America time type:
Full time posted on:
Posted 20 Days Agojob requisition :
2026055-EC2
** Agency:
** Targetbase    
** Job Function:
** Creative    
** Job Subfunction:
** Copywriting
*
* Job Description:

** As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.
JOB SCOPE & PURPOSE    The Senior Copywriter works within an assigned group and contributes to the development of program strategies and creates communication solutions that are creatively compelling, on strategy, and motivate desired consumer behavior.
MAIN RESPONSIBILITIES  Regularly attends and participates fully in briefs, product group meetings, and client presentations; attends client briefs and research sessions as needed  Participates in the development of program strategies along with the group creative director and Client Service team members  Collaborates fully with art director and production to translate marketing strategies into innovative, viable, and benefit-oriented creative concepts and formats  Meets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectives  Works with the library, researchers, or interview subjects as the project demands  Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project’s objectives  Presents layouts of concepts to the Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner  Supports creative concepts by providing verbal and written rationales as requested  Writes economically, including a complete, benefit-oriented selling message without extraneous embellishments  Examines copy consistently throughout a project to ensure it is cohesive, including proofing mechanics and film proofs  Oversees the copy “concept” and the work of any contributing juniors throughout a project to ensure it is executed cohesively  Estimates and adheres to personal creative time  Champions the client’s cause while balancing it with Targetbase’s objectives  Contributes to building a positive agency culture, building positive working relationships with internal teams, other departments, and clients  Uses excellent writing and conceptual abilities to consistently develop work that is strategically sound and portfolio-worthy  Works with Client Service, Technology, and/or Strategic Business Analysis to develop solutions and plays a role in building strong client relationships  Uses strong presentation skills for presentations with internal team and client  Ensures high-quality deliverables by following established processes;

copy shows grasp of subject matter and technical proficiency  Acts as a “buddy”/mentor for less senior Creative team members  Provides/innovates new processes, channels, and creative technologies     PERFORMANCE EXPECTATIONS  Quality and overall impact of deliverables:
Strives to achieve executional excellence. Delivers solid conceptual work, rich in strategically driven ideas. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.  Team and/or client feedback and satisfaction:
Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.  Commitment to vision and guiding principles of agency and competency:
Number one focus is on quality and ensuring that quality is achieved at every stage of the project  Organizational and/or technical knowledge:
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