Senior Director - Product Marketing, Oncology Therapy Selection

Senior Director - Product Marketing, Oncology Therapy Selection

At Caris, we understand that cancer is an ugly word—a word no one wants to hear, but one that connects us all. That's why we're not just transforming cancer care—we're changing lives.

We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: "What would I do if this patient were my mom?" That question drives everything we do.

But our mission doesn't stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.

Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.

• Develop and execute the product marketing strategy for the Oncology Therapy Selection portfolio, ensuring alignment with corporate objectives, commercial priorities, and long-term business goals.
• Provide strategic leadership and coaching to Product Marketing Directors responsible for MI Cancer Seek® and Caris Assure™, ensuring alignment across portfolio strategy, messaging, and execution.
• Define differentiated product positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
• Lead commercialization strategies, including launch planning, market expansion initiatives, new product introductions, and lifecycle management activities.
• Develop customer segmentation, targeting, and channel strategies that drive adoption among oncologists, community providers, health systems, and strategic partners.
• Partner closely with Sales Leadership to develop field enablement strategies, including sales tools, training, messaging, and customer engagement resources.
• Collaborate with Medical Affairs, Research & Development, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations to ensure alignment across product strategy, evidence generation, and commercialization efforts.
• Translate scientific and clinical evidence into compelling marketing strategies and customer-facing communications that support product differentiation and adoption.
• Monitor market dynamics, competitive intelligence, customer insights, and emerging clinical evidence to refine product positioning, messaging, pricing, and commercialization strategies.
• Incorporate voice-of-customer feedback and real-world evidence into ongoing portfolio strategy and marketing initiatives.
• Partner with Market Access to communicate the clinical and economic value of Caris products, supporting reimbursement strategies, payer engagement, and value communication.
• Support key opinion leader (KOL) engagement, scientific communications, conference strategy, and brand-building initiatives that strengthen Caris' leadership in precision oncology.
• Influence product roadmap decisions by providing commercial insights and identifying evolving market opportunities.
• Establish performance metrics to evaluate product marketing effectiveness and continuously optimize commercial execution.
• Perform other duties as assigned.

• Bachelor's degree required; MBA, MPH, PhD, MD, or other advanced degree strongly preferred.
• Twelve (12) or more years of progressive experience in product marketing, commercial strategy, or related leadership roles within healthcare, life sciences, biotechnology, diagnostics, or precision medicine.
• Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
• Demonstrated success leading product launches, commercialization strategies, and sustained revenue growth for complex healthcare products.
• Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
• Proven ability to lead, develop, and mentor high-performing marketing teams.
• Exceptional strategic thinking, executive communication, presentation, and cross-functional…