Senior Marketing Consultant - Recruitment Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Career Area

Marketing



Job Description


Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

As a Senior Marketing Consultant, you will serve as a strategic recruitment marketing partner to five business units, developing data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP). You will collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives.

Leveraging campaign performance data, market insights, candidate trends, and competitive intelligence, you will provide strategic recommendations that optimize recruitment marketing investments and improve hiring outcomes. You will lead cross-functional initiatives, pilot new marketing capabilities, and drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey.

This role requires strong consulting, stakeholder management, project management, and analytical skills, along with expertise in recruitment marketing channels, technologies, and best practices.

What Skills You Will Have

• Customer Focus:
  Ability to understand candidate and stakeholder needs and translate into effective recruitment marketing solutions.
• Influencing:
  Ability to build alignment, gain commitment, and drive results across teams and leadership levels.
• Relationship Management:
  Ability to establish and maintain productive partnerships with internal stakeholders, external vendors, and agency partners.
• Strategic Thinking:
  Ability to connect business objectives, workforce priorities, and market insights to develop effective talent attraction strategies.
• Effective Communications:
  Ability to communicate ideas and strategy clearly through presentations, reporting, recommendations, and stakeholder engagement.
• Creativity:
  Ability to develop innovative approaches that strengthen candidate engagement and support hiring goals.

• Integrated recruitment marketing strategy across paid social, digital advertising, SEM, employer branding, content marketing, social recruiting, career sites, and recruitment events.
• Campaign optimization based on KPIs, with clear reporting and executive-level recommendations.
• Recruitment marketing technology experience, including ATS, CRM, marketing automation, analytics platforms, and project management systems.
• Vendor and agency management experience, including oversight of external recruitment marketing, media, and creative partners.
• Experience managing recruitment marketing investments and evaluating campaign effectiveness, business impact, and ROI.
• Market research, audience segmentation, candidate persona development, and competitive analysis to identify opportunities and guide strategy.

• This position will be located in Irving, TX
• This role requires 5 days a week in office
• Domestic relocation is available for those who qualify
• Sponsorship is not available
• Travel up to 10%

• Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
• Here you earn more than…