Product Marketing Manager

We're looking for a strategic, creative, and data-driven Product Marketing Manager to join our growing Marketing team. In this role, you'll bridge the gap between Product, Sales, Customer Success, and Marketing to bring innovative educational products to market. You'll develop compelling messaging, execute go-to-market strategies, and help drive adoption and revenue across our expanding portfolio.

As a Product Marketing Manager, you will:

• Develop and execute comprehensive go-to-market strategies for new product launches, feature releases, and product enhancements.
• Create compelling product positioning, messaging, and value propositions that differentiate UWorld in the marketplace.
• Become the voice of the customer by gathering market intelligence, conducting competitive research, and identifying customer needs and industry trends.
• Partner closely with Product Management to influence product strategy based on customer feedback and market opportunities.
• Collaborate with Sales leadership to create sales enablement materials, presentations, battle cards, playbooks, case studies, and product training.
• Work alongside Digital Marketing to develop integrated marketing campaigns that generate awareness, engagement, and demand.
• Analyze campaign performance, customer behavior, and market trends to continuously optimize marketing initiatives.
• Support pricing strategies, product launches, promotional campaigns, webinars, conferences, and customer events.
• Develop customer success stories, testimonials, white papers, blogs, videos, and other marketing assets.
• Present product updates and marketing strategies to internal stakeholders and executive leadership.
• Measure and report on key marketing performance indicators including product adoption, customer engagement, lead generation, and revenue impact.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of Product Marketing experience, preferably in EdTech, SaaS, Healthcare, Higher Education, or technology.
• Demonstrated success launching products and driving market adoption.
• Exceptional written, verbal, and presentation skills.
• Strong understanding of product positioning, customer segmentation, and messaging frameworks.
• Experience developing go-to-market strategies from concept through execution.
• Analytical mindset with experience using data to inform marketing decisions.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Highly organized with exceptional project management skills.
• Experience working cross-functionally with Product, Sales, Marketing, Customer Success, and Executive leadership.

• Experience marketing educational technology, digital learning platforms, assessment products, or SaaS solutions.
• Familiarity with SEO, SEM, content marketing, email marketing, and marketing automation platforms.
• Experience using Salesforce, Hub Spot, Google Analytics, Tableau, Power BI, or similar tools.
• MBA or advanced marketing certification is a plus.

At UWorld, we're passionate about creating products that truly make a difference. We foster a collaborative, innovative culture where talented professionals are empowered to solve meaningful challenges and continuously improve the learning experience for millions of users.

You'll have the opportunity to:

• Help shape the future of education through innovative technology.
• Work alongside exceptionally talented and collaborative colleagues.
• Influence product strategy and company growth.
• Own high-impact marketing initiatives with visible business results.
• Grow your career in a stable, profitable, and rapidly expanding organization.

• Competitive salary with performance-based incentives
• Comprehensive medical, dental, and vision insurance
• 401(k) with company match
• Generous paid time off and company holidays
• Paid parental leave
• Collaborative, team-oriented culture