Marketing Analyst

## Marketing Analyst Apply locations:
Irving, TXtime type:
Full time posted on:
Posted Todayjob requisition :
JR111866
** Ready to build your future?
** We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a
** Top Workplace,
** we're looking for top talent to fuel our
** mission: to protect, repair, and improve our customers’ greatest asset – their home.
**** But what makes us a great place to work?
** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and
** company ownership equity.
** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.

Join us and lay the foundation for your success.
** Apply today!
** The Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing and business data to support strategic decision-making and optimize campaign performance. This role provides actionable insights into customer behavior, lead generation, and return on marketing investments, helping drive data-informed growth across Groundworks’ brands and markets.
** Duties and Responsibilities
*** Proactively monitor Paid Social and Display campaigns to identify red flags, positive/negative trends, areas of opportunities, benchmarks, etc.
* Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, Lifecycle, Customer Experience, and Creative teams.
* Perform in-depth analysis around audiences, attribution, and creatives to drive recommendations that drive ROAS.
* Communicate the effectiveness of new creatives, campaign launches, and optimizations by leveraging internal and external data sources.
* Analyze historical and operational metrics and iterate processes to drive top and bottom-line financial results.
* Develop data layer and pixel implementation for development teams to implement.
* Collaborate with internal data teams by managing the production of reporting, analysis, and report automation.
* It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.
* Perform other duties as necessary or assigned.
** Qualifications
* ** Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
* 3+ years of experience in marketing analytics, business intelligence, or related role.
* Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
* Experience working with marketing platforms and CRMs (Hub Spot, Salesforce, Google Analytics, etc.).
* Ability to interpret data and communicate insights in a clear and actionable way.
* Strong attention to detail and commitment to data accuracy.
* Excellent collaboration, presentation, and communication skills.
* Experience in a multi-location, service-based organization preferred.
** Working Conditions
*** Full-time position based at Groundworks’ corporate office in Irving, TX.
* This role has a salary of $65,000- $85,000. Salary is based on experience.
* Collaborative and dynamic environment working closely with marketing, product, and sales teams.
* Regular business hours with occasional extended hours to support project deadlines or critical initiatives.
* Opportunities for professional development in analytics and marketing technologies.  
** What We Provide
*** Competitive Pay
* Employee Company Ownership Opportunities
* Industry Leading Training Programs
* Leadership Development and Career Growth Tracks
* Comprehensive and Affordable Benefits Package
* Top Workplace with Award Winning Culture
#J-18808-Ljbffr