Associate Marketing Manager – Shopper Marketing & Sports Partnerships

Associate Marketing Manager for Shopper Marketing & Sports Partnerships

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

The Associate Marketing Manager for Shopper Marketing & Sports Partnerships will lead the development and execution of 7-Eleven's comprehensive Sports strategy and verification initiatives while supporting the execution and verification of Shopper Marketing and Vendor Partnership programs.

Reporting to the Senior Marketing Manager of Shopper Marketing & Sports Partnerships, this role serves as a critical liaison between internal cross-functional teams, external vendors, and agency partners to build and execute impactful consumer activations that drive brand engagement and business results.

This position requires close collaboration with the Insights team to translate consumer behavior data into actionable marketing strategies and program verification frameworks, while partnering with agency and analytics teams to define measurement strategies and deliver results reporting to key stakeholders.

Key duties and responsibilities include:

• Leading the strategic development and end-to-end execution of 7-Eleven's Sports partnerships strategy, including activation planning, implementation, and performance verification.
• Supporting the execution and verification of Shopper Marketing programs and Vendor Partnership initiatives, ensuring alignment with brand objectives and business goals.
• Collaborating with internal cross-functional teams including Merchandising and Operations to ensure seamless program integration and execution.
• Partnering with the Insights team to analyze consumer behavior data and translate findings into actionable marketing strategies, program enhancements, and verification methodologies.
• Managing relationships with external vendors and agency partners to develop and execute innovative consumer activations that drive traffic, engagement, and sales.
• Defining measurement frameworks and KPIs in partnership with agency and analytics teams to track program performance and ROI.
• Developing comprehensive reporting and presentations to communicate program results, insights, and recommendations to marketing leadership and key stakeholders.
• Overseeing program verification processes to ensure marketing initiatives are executed according to plan and deliver against established success metrics.
• Managing project timelines, budgets, and deliverables across multiple concurrent programs and partnerships.
• Identifying opportunities for program optimization and innovation based on performance data, market trends, and competitive landscape analysis.
• Coordinating cross-functional approvals and ensuring all marketing materials and activations comply with brand guidelines and legal requirements.
• Supporting the development of annual marketing plans, including budget planning, calendar management, and resource allocation for Sports and Shopper Marketing initiatives.

Education and experience:

Education:

Bachelors/4 Yr Degree

Years of relevant work experience: 5+

Years of management experience: N/A

Certifications / Licenses: N/A

Specific knowledge & skills:

• Strong project management capabilities with ability to manage multiple complex initiatives simultaneously while meeting deadlines.
• Effective communication, including writing, speaking, active listening and presenting to various levels and stakeholders.
• Collaboration skills when working on projects with agencies and cross-functional teams.
• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns.
• Excellent analytical skills with ability to interpret consumer insights and translate data into strategic recommendations.