Director - Social Media & Influencer Strategy

Director, Social Media & Influencer Strategy

At Caris, we understand that cancer is an ugly word—a word no one wants to hear, but one that connects us all. That's why we're not just transforming cancer care—we're changing lives.

We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: "What would I do if this patient were my mom?" That question drives everything we do.

But our mission doesn't stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.

Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.

Caris Detect is redefining how cancer is detected, and we believe influence will become one of our most powerful growth engines. The Director, Social Media & Influencer Strategy will build a modern influence ecosystem that extends far beyond traditional social media by connecting consumers, patients, healthcare professionals, wellness communities, ambassadors, creators, and other trusted voices through authentic engagement and compelling storytelling.

Working closely with Marketing leadership, this individual will bring deep expertise in social media, influencer marketing, community building, and audience intelligence to translate strategic priorities into measurable business impact while helping establish Caris Detect as one of the most trusted and culturally relevant brands in healthcare.

This is a hands-on leadership role for an individual who enjoys developing strategy while also executing, optimizing, and continuously evolving high-impact social media and influencer programs. This is a full-time position reporting to the Vice President, Marketing – Caris Detect.

Success in this role will be measured by growth in brand awareness, trusted engagement, audience development, influencer impact, and measurable contribution to commercial objectives.

Job Responsibilities

• Own the Caris Detect social media strategy and presence across all priority channels, ensuring consistent messaging, brand standards, scientific accuracy, regulatory compliance, and high-quality execution that strengthens brand awareness, engagement, and community growth.
• Develop and manage the social media editorial calendar in collaboration with Product Marketing, Medical Affairs, Commercial, Digital Marketing, Clinical Care, Corporate Communications, Creative, and other cross-functional stakeholders.
• Create, publish, optimize, and analyze social media content while continuously improving channel performance through audience insights, analytics, and best practices.
• Partner with Creative and Digital Marketing to ensure social media content aligns with integrated marketing campaigns, product launches, and brand strategy.
• Develop and execute executive social media strategies that elevate Caris Detect leadership, thought leadership, and brand visibility.
• Build and execute integrated influencer, ambassador, and creator programs that support commercial priorities, product launches, brand awareness, and customer engagement.
• Identify, recruit, develop, and manage relationships with creators, ambassadors, healthcare professionals, wellness experts, patient advocates, celebrity partners, and other trusted voices aligned with the Caris Detect brand.
• Partner closely with the Caris Life Sciences Patient Advocacy team to ensure influencer and social media initiatives complement broader patient advocacy, education, and community engagement efforts while maintaining a coordinated external presence.
• Provide strategic direction to agency partners and external collaborators, reviewing and approving content and campaigns to ensure brand consistency, scientific accuracy, regulatory compliance, and high-quality execution.
• Continuously identify emerging audience insights, influential voices, online communities, customer behaviors, and cultural trends that inform…