Digital Marketing Manager

Compensation Type

Yearly

Highgate Corporate Offices Irving, TX

The Digital Marketing Manager is responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Digital Marketing Manager will help coordinate and execute all digital marketing, advertising, promotional activities and social media campaigns.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Manage OTA Vendors and agency relationships.
• Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
• Develop e-Commerce business plans and recommend annual budgets per hotel
• Schedule and coordinate photo shoots with company approved photographers as needed. Ensure all website photography is updated and showcases the hotel appropriately

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy