Manager, Global Events

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

We are looking for an experienced and highly organised Manager, Global Events to join our growing Global Events team, based in North America. This role will play a key part in delivering our global events strategy, with a particular focus on major industry trade shows and conferences across North America. The ideal candidate will have hands‑on experience managing complex, high‑profile events such as Black Hat, RSA Conference (RSAC), AWS re, NVIDIA GTC, or similar large‑scale events.

Alongside major trade shows, you will support and lead a portfolio of Tier 1 internal and external events, working closely with marketing, sales, leadership, partners, customers, and external agencies to deliver impactful experiences that support business objectives. This is a hands‑on role for someone who thrives in a fast‑paced environment, is comfortable managing multiple stakeholders and suppliers, and understands how to turn an event strategy into an exceptional on‑the‑ground experience.

This is a hybrid role that will be located in our Las Colinas, Texas office located at 225 E John W Carpenter Fwy #1500, Irving, TX 75062. We are also open to candidates in the Austin, TX area.

• Lead the planning and execution of major industry trade shows and conferences across North America.
• Manage end‑to‑end event delivery, from initial planning and budgeting through to execution, measurement, and post‑event analysis.
• Coordinate all key event components including booth/stand builds, sponsor ships, speaking opportunities, meeting programmes, customer experiences, hospitality, branding, signage, technology, staffing, and logistics.
• Work closely with sales and marketing teams to ensure events generate meaningful engagement, pipeline, customer relationships, and brand awareness.
• Manage relationships with event organisers, venues, production companies, agencies, suppliers, and strategic partners.
• Oversee event budgets, contracts, timelines, purchase orders, and supplier deliverables.
• Ensure a consistent and high‑quality brand experience across all major events.
• Identify opportunities to maximise event investment through sponsor ships, partnerships, content, meetings, customer programmes, and experiential activations.

• Support the planning and delivery of Tier 1 internal and external events, including executive events, customer events, partner programmes, leadership meetings, employee experiences, and strategic corporate events.
• Work cross‑functionally with internal stakeholders to define event objectives, audiences, messaging, and success measures.
• Develop and manage detailed project plans, timelines, run‑of‑show documents, budgets, and operational checklists.
• Coordinate executive and VIP participation, ensuring a seamless experience before, during, and after each event.
• Support event strategy across the wider global events calendar, helping ensure consistency, prioritisation, and effective use of resources.

• Partner closely with Marketing, Sales, Communications, Product Marketing, Customer Success, technical, channel, analyst relations and our leadership team.
• Act as the primary events point of contact for assigned programmes and stakeholders.
• Collaborate with regional and global teams to ensure North American events align with the broader global events strategy.
• Share best practices, learnings, and insights across the global events organisation.

• Establish and track event KPIs, including attendance, engagement, meetings, pipeline influence, customer participation, and…